What SCS Software has achieved in video games is beyond logic. Nobody could imagine that two titles based on driving trucks They were going to combine so much interest from the public, but that’s how it has been. American Truck Simulator and Euro Truck Simulator 2 are two hits like no other.
Having played so many hours on the roads, surely more than one could validate that time for the carrier driver’s license. At least that is what the company Schneider National has thought, which has placed six billboards in American Truck Simulator in which they encourage players to oppose their vacancies.
“We think that people who like the game might like the actual game and want to drive with us,” says Kara Leiterman, Schneider’s media relations manager at Axios. The origin of this movement is due to the fact that in the company’s business license preparation program, several members “showed skills above their level of experience“. What is surprising is that, after being questioned, the participants confessed to having played American Truck Simulator.
From SCS Software indicated that the measure to implement internal advertising is in the testing phase, although the arrival of one of the large logistics companies in the United States represented a great opportunity. Furthermore, the team acknowledges that there is a worrying “current shortage of qualified professionals”. For its part, Schneider National is “optimistic” as to whether they will actually get drivers for the open spots.
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