• Adobe is an American software company founded in December 1982.

  • The system substance 3D enables brands to digitally understand their projects from concept and prototyping to marketing and e-commerce.

  • In fiscal 2021, Adobe posted record net sales of more than $15 billion.

Adobe will be essential for the fashion industrysince the company has developed a tool in 3D that will facilitate the optimization in your processes through the creation of designs hyperrealistic in addition to allowing them a totally immersive experience.

Adobe leads the world of design

The world of technology is evolving every day and it is necessary to adapt to the changes to avoid falling into the obsolete, the platforms digital have become a necessity for companies to make new creations or just carry out their day-to-day activities, Adobe is really the most chosen tool for making new design products as it provides various options where you can design texts, edit videos, make illustrations, photo correction, as well as make creations from scratch in a professional and quality way. Adobe MarketCloud is considered one of the most popular marketing automation solutions, second only to hubspot.

This company is based on the subscription model and is constantly innovating to provide its users with a better experience, with the various functions it offers, it has been characterized as the leader in this industry, it has also had very good profits, since in fiscal year 2021, Adobe posted record net sales of more than $15 billion.

Adobe develops 3D tool for the fashion industry

The fashion industry is in constant change, as market demand is adapting to new trends and something that has given a lot to talk about in recent months is sustainability, as it is well known that the textile industry It is among what pollutes the most on the planet, since fast fashion is responsible for causing a fall into consumerism and buying more than necessary, since there are a large number of garments that are never used and this generates a negative impact on the environment. environment, consumers have realized this, which is why sustainability is increasingly demanded of large companies.

Due to this, Adobe has taken action on the matter, since part of the objective of its new project is to promote and carry out sustainability since with its new function, the fashion industry will have a better experience, since designers will be able to create hyper-realistic 3D designs of your products with an experience immersive in it metaverseIn addition, this function allows you to work in a sustainable way since the designs will be completely digital and it will no longer be necessary to use real fabric scraps.

Several well-known fashion brands have already joined this, specifically Hugo Boss, Louis Vuitton, Burberry, since they work through substance 3D which is a technology that is mainly focused on video games; however, it has been incorporated into different sectors of digital content, as in this case fashion, in addition to retail.

Today, digital platforms represent an important work tool, since the subscriptions that are managed to have certain functions are no longer an option and it has become a necessity to acquire them to make new creations that will be presented to consumers.

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