• In 2021, Amazon recorded 470 billion US dollars.

  • In 2022, Amazon’s brand value hit a record $705.65 billion.

  • The company reported 200 million paid Prime members worldwide in 2020.

The streaming platforms continue to think about their new updates, this is the case of Amazon, which announced that is working on a standalone app for watching sports content.

Without a doubt, Amazon It is one of the most important companies in the world, where many people dream of working for it. It is worth mentioning that the history of Amazon and its creator, Jeff Bezos, is summarized in a small startup that was born in 1995 in a garage in Seattle, United States, with the firm purpose of selling books online.

Likewise, Amazon is one of the American companies that registers success throughout the world and with this it has a large number of collaborators on its staff. The company founded by Jeff Bezos became an employment machine during the Covid-19 pandemic, registering, according to results published by the company itself, 500,000 new jobs worldwide in 2020, and another 170,000 were added in the first nine months of 2021.

Amazon wants to launch a new app

This Wednesday the Information outlet detailed that Amazon is working on an independent application to view sports content, according to sources with direct knowledge of the plan.

According to the data, sports remain one of the biggest attractions for live viewing, as audiences in the United States increasingly switch from pay-TV subscriptions to streaming apps.

In that sense, this move will likely complement Amazon’s effort to double down on sports programming through its Prime Video service, a key channel for attracting consumers to its shopping platform.

Recall that Amazon already owns the rights to stream games, including the National Football League’s Thursday Night Football franchise and Premier League soccer matches in the UK, setting it up to better compete with the sports streaming leader. Walt Disney.

This news comes as Alphabet’s YouTube also signed a multi-year deal last week to exclusively stream the NFL’s Sunday Ticket game package in the United States.

So far, according to the report, it’s unclear when Amazon would launch the sports app and if it would go ahead with the plan.

Amazon did not immediately respond to a request for comment from the Reuters news agency.

Against that backdrop, the company has been reviewing unprofitable business units and laying off other staff to cover rising costs and falling demand as consumers and businesses wary of inflation and spend less.

And this is how streaming platforms continue to increase their platforms, especially their products, in an era where everything digital is what wins, getting traditional media out of the way more and more.

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