as a new company strategy
RR | Miami | August 8, 2023
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RELATED TOPICS: Air Europa and American, American, Iberia, Miami, Robert Isom
American has decided to lower costs during its flights so it has replaced the champagne menu on long-haul flights to serve Italian sparkling wine. This measure appears to be part of the company’s new strategy.
Although lowering costs in the economy cabin is not as evident as in the first class where the change in service is more noticeable, these changes were promoted by the director of American, Robert Isom, who spoke about it once he took office. in 2022.
Isom said at the time that they couldn’t spend a dollar more than necessary. And that they shouldn’t. He pointed out that he had to be very attentive to the opportunities that presented themselves to make savings, while continuing to offer a good product.
American Airlines has suffered overspending and losses as a result in the past. However, the airline is back on track and is far from losing money. The CEO had this to say about the airline’s past earnings:
as reported REPORTUR.us, according to the Organization of Consumers and Users (OCU) there are 16 airlines that do not charge a supplement for hand luggage. These include Iberia, Air Europa and American. (Iberia, Air Europa and American, among the airlines that do not charge hand luggage).
American has no weight limit on the Basic Economy fare with dimensions of 45x35x20 by 56x36x23. Others like British Airways in economy without luggage and with the hand luggage with dimensions of 40x30x15 by 56x45x25, do not charge, as reported by El Debate.
