Not a week goes by without another shock in the clothing and footwear sectors. It is now André’s turn to switch. The shoemaker, which still has 280 employees and 55 stores after its past setbacks, was placed – for the second time – in receivership on February 2 by the Nanterre commercial court. One more brand that fails…
The black series started in September 2022 with the liquidation of Camaïeu and the closure of its 514 stores, after thirty-eight years of good and loyal service. It has not stopped since: in clothing, Burton is in the safeguard procedure, Pimkie is in the process of being sold – the unions fear 500 job cuts –, Kookaï was placed in receivership on 1er February, and Cop. Girlfriends liquidated on the 6th – the Antonelle group takes over 23 of the 48 branches under its name. In footwear, the liquidation of San Marina, placed in receivership on September 22, seems imminent for lack of a buyer, and risks being added to that of André.
Is France in turn affected by the famous “retail apocalypse”, “the commercial apocalypse” in French, who struck down the Anglo-Saxon channels before the health crisis? At the time, we readily pointed the finger at the giants of e-commerce. In France in 2023, the problem is elsewhere. But the consequences are no less worrying for the sector.
Drop in store traffic
It was totally unexpected
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