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Apple has become a key competitor in the sale of technological equipment, being the brand with the highest value in the retail market.
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Within the technology market, the sale of computers has become definitive in the income of these companies.
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Like Apple, various elements have helped the market to diversify among those that have to do with innovation.
Las computers of Apple have registered a drop in sales and the figure is concluded from the contraction that the shipment of their Mac has registered.
Faced with such contraction, strategic guidelines have been defined that help us understand the valor of the market today, which follows a very important standard and is the one that has to do with what is imposed on the consumer as innovative, functional and part of the brand ecosystem.
There is no doubt that today important tasks have been defined in the way brands are participating in the market and how this has motivated a greater number of people to get involved with brands based on innovation.
Apple and the drop in sales
Apple’s shipments index fell by 40 percent in the first quarter of 2023, in the company’s computer business, this is based on IDC data.
Like Apple, other brands that have contracted their sales in the computer business have been Asus, Dell, HP and Lenovo, which has prevented the inventory turnover of this equipment and what is more important to know is that there is a stagnation in the mobilization of technological product.
In the case of Apple, the contraction in its distribution of computers means that it has shipped two million 800 thousand computers less than the same period (1Q23) but last year.
“Even with deep discounts, PC manufacturers and channels can expect high inventory to persist through mid-year and potentially into Q3,” explained IDC specialist Jitesh Ubrani, speaking about the analysis they exclusively presented on the computers that compete in the sector.
This scenario has patented an interesting resource in favor of the development of computer technology, a business unit that has become an indispensable companion for a long list of activities, from the ordinary, such as leisure with gaming included, to the most thoughtful, such as the operation of heavy machinery or similar.
The development of computers has given way to increasingly valuable strategic activities in the technology market, where brands such as Jet Computer have started with new refurbished or reconditioned strategies, with which this category within technology has given way to crucial tasks in consumption. .
As proof of this, an element that we cannot lose sight of is that even retail giants such as Walmart began selling used products, as a way of continuing to attract the eye of the consumer, both in terms of web traffic and foot traffic to the store.
These cases show how important consumption has become today within the technology segment and how important it is for brands to get involved in strategic consumer activities that add value to the market.
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