As part of the Apple Wonderlust, Apple not only presented the iPhone 15. The tech company from Cupertino also presented its first climate-neutral products.
The Apple Watch Series 9 was introduced as Apple’s first carbon-neutral product.
The linchpin of the presentation was a five-minute commercial starring Hollywood actress Octavia Spender in the role of Mother Nature and Tim Cook as himself.
But what is Apple really up to?
Apple’s Mother Nature commercial
In the commercial titled “Mother Nature,” which was prominently positioned during the keynote, Octavia Spender, as Mother Nature, engages in a duel with Tim Cook and his employees. The spot is humorous and self-ironic.
Link to YouTube content
Every CO₂-neutral watch produced by Apple should meet a series of criteria that ensure its sustainability, it says Press release.
100 percent clean electricity should be used in the production and use of the product. In addition, 30 percent of the product should be made from recycled or renewable materials. And 50 percent of product shipments will occur without air transportation, according to Apple.
All of these efforts are intended to reduce the emissions produced by an Apple Watch by 75 percent.
All aluminum models of the Series 9 and SE coupled with the new Sport Loop are affected by these climate-friendly measures. This also applies to the Apple Watch Ultra 2 paired with Trail Loop or Alpine Loop.
What is Apple’s big plan for sustainability?
By 2030, every product manufactured by Apple should be carbon neutral. This puts Apple behind more than 300 manufacturers who want to use 100 percent clean energy by 2030. The goal should also affect the global supply chain and the lifetime use of all devices produced by Apple.
In addition, Apple wants its emissions reduce by 90 percent by 2050.
In addition, leather is no longer used in Apple products. This decision affects the company’s entire product line, including accessories for the iPhone and bands for the Apple Watch.
Instead, Apple will use a material called “FineWoven”. The material consists of 68 percent recycled material. The look and feel of the product should resemble that of suede.
Packaging made entirely of fiber has been announced for the new Apple Watch.
Grid Forecast 3 is a newly launched app. This is intended to inform users as soon as clean energy is available in their power grid. This should help you decide to place your own electricity consumption within a favorable time window.
What do you think of Apple’s announcement about sustainability? Is this one of the tech company’s many steps in the right direction, or is it “well-intentioned but poorly done?” Which of the big tech companies do you think is doing the most when it comes to sustainability? Feel free to write us your opinion on this in the comments.