Apple has just lowered the trade-in value of some of its products. iPhones are the most affected by this decline, but other products are seeing their recovery price increase.
After announcing updates to its MacBook Pro and Mac Mini, Apple has just changed (more discreetly) the trade-in value of its iPhone, Mac, iPad and Apple Watch in the United States. Android smartphones are also affected by this drop.
Apple less generous to take back iPhones
After reducing the trade-in values of his iPhone, iPad, Mac and Apple Watch last november, Apple is back in the United States with a new reassessment of the prices at which the brand takes back used products. Of the 20 iPhones listed on Apple’s website9 of them saw their trade-in value drop.
The biggest discount is for the iPhone 13 Pro Max whose trade-in value drops from $650 to $570, or $80 down. The iPhone 13 Pro discount is equivalent, dropping from $550 to $470. Older models like the iPhone 7, 8, X and 11 are not affected by this drop. In the United States, Apple is also taking back some Android smartphones (Samsung Galaxy and Google Pixel), the value of which has also fallen.
Apple now seems to favor its Macs whose trade-in value has not changed. It is even higher for some models. This is notably the case of the MacBook Pro whose trade-in value increases by $40, from $630 to $670. We also note that the Apple Watch SE saw its trade-in value go from $70 to $65, that of the series 5 from $80 to $75, but that of the series 7 increased from $155 to $160.
A smartphone market in crisis
Apple has long weathered the storm that has hit the smartphone market for the past few quarters. But like its competitors, the Cupertino giant ended up cracking. According to the analysis firm IDC, the volume of smartphone shipments would be down 11.3% between 2021 and 2022. Not all brands are affected by this drop in the same way.
Thus, Apple and Samsung are doing honorably by falling only 4% and 4.1% respectively. On the other hand, the fall is much more violent for Chinese brands like Xiaomi, Oppo and Vivo, which show drops of around 20 to 22%.
In this gloomy context, IDC anticipates strong growth in refurbished smartphones, shipments of which could increase by around 10% per year over the next three years, worldwide. According to the research firm, “the recovery (of smartphones) continues to play an important role in accelerating renewal cycles”.
For brands like Apple, the take-back program for a product against a new model is an important argument for users who, without it, might not have renewed their equipment. The brand also highlights the usefulness of take-back for recycling devices that are no longer used.
In France, you can find the prices for the recovery of devices by Apple on this page.
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