All employees working on new Apple products – we assume – must sign a confidentiality agreement. The Cupertino giant plays with the surprise factor to generate a greater impact in the market, with every device it launches frequently.

However, the information always ends up leaking into the media. There are several insiders who receive data directly from Apple offices. It is the only explanation that the company finds for this phenomenon that it sees in different Twitter accounts that always release reports that they saw as impossible to access.

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