The QR code, which was born in the distant 1994 by the hand of a Japanese company (dense wave) and which was about to disappear, has become relevant again and many admit that its advantages will even surpass the barcode.
Originally created to track vehicles during the manufacturing process, today it is a key tool in the world of marketing, advertising and entertainment.
The second QR code revolution came when it could be scanned with smartphones, making them more accessible to consumers.
In parallel, the introduction of QR generators was another valuable tool to boost its growth as companies develop and customize them.
One of the areas in which QR codes have grown without brake is the sale of tickets for musical and sporting events.
Instead of waiting in long lines or printing physical tickets, consumers can scan a code on their phone and gain immediate access to the event.
Thus, while the purchase process is more convenient for consumers (they do not have to go to the points of sale), it has also helped to lower the levels of fraud and counterfeiting.
Major event companies such as Live Nation, Ticketmaster, and StubHub use QR codes as their primary means of ticketing.
Live Nation, for example, already said in 2018 that 80 percent of the tickets sold were delivered through QR codes.
Does a tattooed QR code work?
The deployment of QR codes has reached unsuspected limits in Argentina, where a fan of the Estudiantes de La Plata soccer club got them tattooed to use them as a way to enter the stadium.
This is Lucas Salvatore (37), a fan of the club of which he was a figure and DT Carlos Bilardo, coach of the Argentine team, champion in Mexico 1986 and runner-up in Italy 1990.
ON THE SKIN ?
An Estudiantes fan tattooed the QR code with which he enters the Pincha stadium pic.twitter.com/uYMhQHurJM
— TNT Sports Argentina (@TNTSportsAR) February 14, 2023
The supporter tattooed the QR linked to his registration as a member and, instead of showing the phone at the entrance, he revealed the arm where he has the code. The video of the moment, of course, went viral, since it demonstrates not only the effectiveness of the system, but also the sense of belonging to the club.
Salvatore is a fan of Estudiantes. He proves it with his wide variety of club-related tattoos that he has all over his body, from former players, to cups, flags and related dates.
In the video with the QR code tattooed, Salvatore thanked Pablo Setan, the “creator” of the work on the fan’s skin. “He did a great job,” said the fan, clarifying that he thought it “was not going to work.”
Now read:
“Give me the menu”; Paco de Miguel complains about the QR code and creates a debate about consumer practices
Rappi’s CM copies and makes his version of the weirdest Super Bowl ad
The weirdest and most effective Super Bowl ad thanks to… a QR code?
