The Burger King fast food chain implemented a system based on artificial intelligence in its restaurant chain to improve logistics operations, which will make it more agile, help save costs and avoid waste.
It is a system based on Automatic Learning, called Sentinella, which improves the logistics chain because it makes it more agile and efficient.
In this way, Artificial Intelligence allows optimizing operations in a personalized way for each store, which brings a reduction in costs and food waste.
The system developed in partnership with the company TopCode evaluates the sales behavior of the stores and possible seasonal events such as holidays and months of greater flow, indicates DPL News.
One of the advantages of the Sentinella system is that it crosses data from the order base made by consumers through inventory control, with the purpose of understanding which supplies are most used in a certain store.
In this way, when replenishing inventory, the manager consults the system that will offer more assertive suggestions, all without the need to consult several spreadsheets.
For this reason, the tool supports managers when ordering inputs, since it suggests the right quantity to replenish their inventories.
This system began to be implemented in 2021, and to date it has received more than 30,000 orders.
Employee training
ZAMP, the company in charge of the Burger King and POPEYES franchises in Brazil, invests in the training of its employees with the purpose of a mentality focused on intelligence and automation, especially the commercial manager.
This type of training guarantees the constant improvements of Artificial Intelligence, used in restaurant chains. The company also created a track of training videos on the subject with simultaneous translation in Libras (Brazilian sign language).
For this video training they use Unboxing Play, a corporate learning platform with training tracks designed using design thinking methods.
ZAMP advances in the use of artificial intelligence by incorporating technology into all the pillars of the business, and with this new strategy aspires to become the largest Foodtech in Brazil.
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