Much has been said about the ability of Artificial Intelligence to replace humans in any area of life, especially that related to the generation of both written and audiovisual content. But there is still a long way to go to reach and surpass us.
This month a commercial produced almost entirely by an Artificial Intelligence, named Runway Gen-2, from the script to the video. It was made to promote a made-up franchise, Pepperoni Hug Spot, and it’s gone viral ever since. el subreddit r/oddlyterrifying.
Definitely wasted 3 hours of my life making this today… Everything is AI from the VO to the video and images. Assembled in After Effects. More info below. pic.twitter.com/CXv6gWM8gj
— Pizza Later (@Pizza_Later) April 24, 2023
The user Pizza Later, and Twitter, performed the experiment. “I definitely wasted three hours of my life doing this today,” joked.
Runway Gen-2 allows users to turn simple text prompts into full video clips. In the case of the Pepperoni Hug Spot, it lasted 30 seconds.
A swoon-worthy pizza commercial
The images look like they came from the 80s, but the lurid details make, instead of provoking us to eat the pizza, hate it.
It’s nauseating. Disgusting.
“Are you ready for the best pizza ever?” asks a voiceover. The slogan created by Artificial Intelligence for Pepperoni Hug Spot is “Like family, but with more cheese.”
Close-up shots show customers (generated by the same technology, as everything in the video) eating slices of pizza, but the AI does not yet have the capacity to represent credible mouths and faces.
Thus, the act of biting into a piece of pizza becomes a spectacle like that of Doctor Strange in the Multiverse of Madness.
Artificial Intelligence still has a ways to go
At first glance, it’s hard to believe that all this was done by a machine. And once we normalize the matter, we can calm down for the moment: our jobs are insured.
The problem: for how long? Because it is presumed that this type of technology will improve over the years.
just as we have disastrous results like the Pepperoni Hug Spot, We also have other extraordinary ones, such as the one with the Sony award-winning photograph, on which you can read below. The future is arriving.
