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During the 2022 financial year, the Inditex Group earned approximately 32,570 million euros from sales, the majority belonging to Zara.
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In 2022, Bershka amassed 10 million followers on Facebook and close to 11 million on Instagram.
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In 2019, Zara changed its logo after an image of more than 40 years.
Bershka, a brand of the Inditex Group, turned 25 and on the occasion of its anniversary, it renewed its corporate imageincluding its logo and its iconic BSK logo, both renewed in collaboration with Dinamo Typefaces, a young company specialized in branding. For this new identity, the typeface chosen by the brand was ABC whyte.
The new logo had its first appearance at the opening of one of its most emblematic stores located in the Colombo shopping center in Lisbon, Portugal, although little by little the new identity will be incorporated into all the storesas well as in all the channels of the brand.
For a brand, changing its logo is not simply renewing its image, it is adapting to changing times and new generations. Modifying and renewing it makes the company look more modern and freshThese changes help the brand to position itself much better. And it is that when a brand seeks to modify elements that identify it, it is because it has specific objectives in mind, that is why the main objective of a rebranding es change the perspective or opinion of consumers towards the brandalthough it can also be carried out rebranding to expand into a new market niche. While one of the easiest and fastest ways to spread the word rebranding is the use of social networks, especially since today it is the channel in which we spend the most time when we browse the internet, even It has been shown that more and more users decide to buy through social networks.
Since its creation in 1998, Bershka has not stopped growing, today it has 860 stores in 69 countries, being one of the brands preferred by young people. In fact, Bershka ranks as the second largest brand of the Inditex Group. Another renewal of the brands of this conglomerate occurred in 2019, when Zara modified the design of its logo for the third time, the first being in 2011 when this brand opted for simplicity and minimalism.
The Inditex Group is made up of seven brands: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home. For this conglomerate, Bershka is a brand that moves between music, technology and the social community, which seeks a creative and immersive experience to connect with urban youth more “cool“. This brand has three lines: Bershka for girls and boys and the teen line BSK.
