Chiara Ferragni is experiencing her lowest hours despite being the most important influencer internationally with almost thirty million followers. Her latest problem with Italian justice has not left her in a good situation. And the young woman has been fined one million euros after his two companies Fenice and TBS Crew sold products for false charitable purposesas confirmed by the Competition and Market Guarantee Authority (AGCOM).
The popular content creator and the Balocco company had put on the market a special edition of Pandoro – a typical Christmas sweet – with which It was announced that they would contribute with a donation to the Regina Margherita Hospital in Turin to acquire new machinery for the therapeutic treatment of osteosarcoma and Ewing sarcoma.
Justice verified that It was an unfair practice since Balocco had donated about 50,000 euros to the campaign prior to the campaign, while the supposed solidarity initiative raised more than a million. In addition, the price of the product was two and a half times higher than usual. For this reason, Fenice and TBS Crew were fined 400,000 and 675,000 euros, respectively, and the Pandoros company was fined 420,000 euros.
Despite Chiara Ferragni’s public apology claiming that I made a communication error that it will treasure in the future by completely separating any charitable activity from commercial activities, there are already several companies that are considering breaking their contracts with it.
harsh consequences
According to EFE, the Italian group Safilo specialized in high-famous glasses has decided to break ties and end its collaboration with Chiara Ferragni after the controversy over the solidarity pandoros. Safilo Group communicates the interruption of the license agreement for the design, production and distribution of the eyewear collections with the Chiara Ferragni brand after the violation of the contractual commitments of its owner, the statement says. The company, owner of brands such as Polaroid or Carrera and designer of others such as Jimmy Choo, did not want to give more details of what happened.
And if that were not enough, the consumer organization Codacons is investigating another alleged charity fundraiser organized by the influencer intended for children with autism. In this action, Easter eggs designed by the businesswoman were launched for sale.
