In marketing there is an old theory that says that the “crazier”, the more impact a launch can have, another thing will be how “get old”. In the case at hand, they cannot have done so. better. Los McDonalds de China they’ve released Chicken McNuggets that not only don’t age, they can also be played with.
The reality is that McDonald’s knows very well what it does. Many of the toys that it has released over the years with their Happy Meals have become coveted pieces over time, in a somewhat strange luck (they are still “cheap” construction toys) of timeless cult figures.
Not all of them, of course, but I would dare to say that their latest release, limited only to China and for a while, will be the same. The idea of McDonald’s in China is to combine to fans of the famous pieces of chicken together to that nostalgia that retro games have.
Yes, there is now an oversized Chicken McNugget in stores across the country that play al Tetris:
All this has an explanation. Chicken McNuggets, today an icon on the McDonald’s menu, made their worldwide debut in 1983. Therefore, this year we are celebrating the anniversary, as it marks the 40th anniversary of the famous fried chicken, and McDonald’s in China has been clear about it.
The toy appears to be a fully licensed device created through a partnership between McDonald’s, The Tetris Company, and Tetris Holding LLC, which owns the worldwide rights to the popular game.. Plus, this isn’t a cheap clone or imitation made from off-the-shelf parts, as the custom LCD actually features the McDonald’s arches logo.
These portable devices arrive in the same Happy Meal package that the real mcnuggets and come with a cloth case. They went on sale this week for 30 Chinese yuan, about $4.25 to change.and according to the latest information, already They have sold out across the country.
