Randstad Deutschland GmbH & Co. KG
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- Press release – Culture in companies (Randstad).eps
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Eschborn (ots)
Diverse, flexible and open: Many companies present themselves with a modern corporate culture. A Randstad study shows that the majority of companies keep their promises.
Good salary, good working conditions, good digital equipment and a good corporate culture? That is the dream of most applicants. The first points can be clarified before starting the job. But not whether the employer and the new colleagues really live the cultural values he advertises. The good news: In more than half of the cases, employers do not make false promises when it comes to corporate culture. The current one offers a look at the details Randstad New Work Trendreport.
Majority of applicants say: cultural promises are kept
This is shown by the results of the Randstad-Mente>Factum survey, which, along with other study content, was included in the trend report on the subject of employer branding: If the application process has been successfully completed and the position has been filled, according to 57% of those surveyed, companies adhere to the culture conveyed in the application process a very large part. 31% say “yes, but only partially”, 12% “no, rather less.” Overall, applicants are positive: 49% state that the respective company kept almost all the promises made during the application process – 45% for the most part.
Verena Menne, who, as Director Group HR, is responsible for human resources at Randstad Germany, finds this a very good result. “Competition among employers continues to increase. Many companies offer attractive working conditions: remuneration, digital equipment, flexibility or remote work are ‘basic to have’. Therefore, corporate culture is increasingly becoming a decisive factor – which means that employers can make a real difference there do,” explains the Randstad expert. This is also confirmed by the Randstad-Mente>Factum survey: According to this, after salary (67%) and place of work (51%), the working atmosphere is the third most important criterion with 50% that arouses the interest of employees.
How applicants recognize a good culture
Climate, mood, error and leadership culture, social interaction: what is it like to work in the company? “Am I dealing with a fair, open and modern employer? The employees can best answer this question,” explains Verena Menne. A good way to check the culture in the company from the outside, for example, is to look at employee accounts on social media such as LinkedIn and Xing. On the company’s website, candidates can search specifically for cultural interaction: Are employees introduced there? And if so, how? Are there training opportunities that demonstrate that the employer is investing in the development of its workforce? “The job interview can be used to show interest in the corporate culture and to ask about the concrete implementation in the company. Paying attention to the way employees interact with each other when walking through the office corridor or the production facilities is also informative.”
Once the employment contract for the new job is signed, social interaction in the company is put to the test for the first time. The majority of those surveyed were openly received by the new colleagues. 88% of the applicants are satisfied with the integration into the company. 90% of the applicants had the feeling that they were gladly accepted by their new colleagues.
More information about the application process is available at Randstad New Work Trendreport #3 on employer branding.
Randstad trend report series
How do employers reach and convince applicants? Randstad not only asks this question in his new Befragung mit Mente ;> Done. In the new whitepaper “Employer Branding: This is how employers work today”, the 3rd part of the Trendreport-Serie von Randstad, various surveys from employee and company perspectives are brought together and supplemented by classifications by experts. With this report, Randstad expands its Themenwelt “New Work”. There, interviews, specialist articles and studies provide exciting insights into the future of the working world.
Via the Randstad-Mente>Factum applicant survey
In November 2022, the opinion research institute Mente>Factum conducted the Randstad-Mente>Factum applicant survey on behalf of Randstad. More than 300 applicants aged 16 and over who have participated in at least one application process in the past 2 years were asked about their experiences with the application and onboarding.
About Randstad Group Germany
Randstad is Germany’s leading personnel service provider. We help companies and workers to realize their potential by combining our technological expertise with our human touch. We call this principle human forward. In the Randstad Group Germany we are based in 300 cities with 47,350 employees and around 530 branches. Our sales volume is around 2.014 billion euros (2022). In addition to classic temporary work, our portfolio includes the business areas of professional services, permanent placement, HR solutions and in-house services. As an experienced and trustworthy partner, we create tailor-made personnel solutions for our customer companies. Our individual performance and development offers for employees and applicants also make us an attractive employer and service provider for specialists and managers. Active in Germany for more than 50 years, we belong to the Dutch Randstad NV with the Randstad Group Germany. Total sales of around 27.6 billion euros (year 2022), around 662,200 employees in daily use and around 4,900 branches in 39 markets make our international group of companies the largest personnel service provider in the world. In addition to Randstad Deutschland GmbH & Co KG, our national branches also include the companies Tempo Team, Gulp, Monster, twago, Randstad Sourceright, Randstad Outsourcing GmbH as well as Randstad Automotive and Randstad Financial Services. CEO is Richard Jager.
Press contact:
Randstad Germany press office
Bettina Desch
Frankfurter Strasse 100
65760 Eschborn
Fon 0 61 96 / 4 08-1778
E-Mail: [email protected]
www.randstad.de
Original content from: Randstad Deutschland GmbH & Co. KG, transmitted by news aktuell
