Cristiano Ronaldo has set his sights on the world of paddle tennis and, through business, has already set out to conquer this sport. It is one more point of the dilation investment list that make the delight of their fortune. This time, the Portuguese star’s company has won a competition put out to tender by the company itself. Portuguese Padel Federation to build a 17-court complex in the city of Oeiras, a city very close to Lisbon. It is not about three rackets and a net, but about what, in the future, will be the largest club in Portugal.
Early 2025. That is the date set for the ‘City of Paddle’ to begin collecting the echoes of bouncing balls. In total, CR7 SA, together with Lusofinança, another Portuguese company, is expected to invest more than five million euros. In the words of the president of the Portuguese Paddle Federation, Ricardo Oliveira, it will be “a reference point and a business card” for this modality in the country and will contribute, as stated EFE“to make the path of training and national teams even stronger.”
It was the Federation itself that announced this week that the ’empire’, whose surface will extend more than 15,000 square meterswill be raised together with the aforementioned company, Lusofinança whose majority shareholder is the businessman Philip de Botton, who has in his resume having been a representative of Banco Sabadell. For his part, Cristiano Ronaldo needs little introduction. “It is an example for all. There is no more dedicated and committed professional in world sport.”Oliveira pointed out.
The financial empire of the new King Midas
This bet by the Al Nassr forward comes at a sweet moment for the discipline. This is shown by the Federation’s figures. Of the eleven clubs and dozens of athletes that existed Eleven years ago It has expanded to more than 300 teams, with some 11,000 federated athletes and more than 250,000 practitioners. “He can contribute decisively to the development of the sport,” predicts Oliveira, aware that, to some extent, Ronaldo has a tact similar to that of King Midas in business.
But it is not a piece of bread or a glass of wine that Christian touched, as, according to legend, the ancient monarch of Phrygia did. The business network of the world star extends like the arms of an octopus through fields as different as they are far away. From its own hotel chain to the franchise of clinics for hair implants, through underwear and perfumes and even CR7 Fitness gyms.which has 13 centers spread throughout the Iberian Peninsula.
According to calculations made by some experts consulted by EFE, The soccer star generates around 200 million euros a year; a figure that brings together the club’s salary, image rights and sponsorships. The company propels its numbers like a rocket leaving the stratosphere. And precisely up there he wants to send the prestige of Portuguese padel.
