Holidays are when creators can monetize their work the most. Adobe analyzed the phenomenon in its “Future of Creativity” report, proving that earning opportunities for creators increase significantly during the holidays. It’s especially non-professional creators who benefit the most from the holidays: the income of these periods represents more than a third of the annual income.
Creators have adapted their content creation strategies to the current market, multiplying collaborations with global brands and with other artists. These partnerships find the most profitable period in the holidays, thanks to limited edition seasonal templates. According to Adobe’s report, 87% of non-professional creators use tools like Photoshop and Adobe Express to create their content.
New opportunities and strategies for creators
The holidays just ended and those of the rest of the year have increased collaborations between artists and brands, reaching, in some cases, more than half of the annual income. Digital artists choose partnerships primarily based on company values – the size and influence of the company are secondary.
The artists continue to increase their collaborations and, for the next year, they expect to increase engagement by increasing the number of proposed contents and varying the type. Along with photographic content, which today is more in number than the other types, videos, graphic content and the use of memes will increase.
To maximize your content, artists are focusing on social platformswhere users spend most of their time. Facebook, Instagram and YouTube are the podium of the most used social networks to access the contents of the creators, followed immediately by TikTok, used mainly by Gen Z.
Most of those who monetize (about 82%) use applications, software and digital tools to create their own content: logos, videos, graphics and flyers are within the reach of all non-professional creators, whether they are small entrepreneurs, influencers or business owners. In recent years, creativity has become more accessible thanks to tools that are quick and easy to use.
Today, promoting your business and creating content that increases engagement has become easier than ever: even non-experts can create their own digital identity in just a few steps. In this sense, the holidays prove to be an excellent period to increase the numbers of one’s community, reaching more people thanks to new collaborations and second-hand content.
