Electronic commerce has become a world of opportunities for those who seek to undertake, or for those who want to promote the products they offer in their physical store, today digitization is something that is within our reach and there are many options to successfully enter the e-commerce.
Understand customers and adapt to the trend of the market is basic, especially when looking for success in a project, and it is that electronic commerce continues to grow considerably, according to the Mexican Association of Online Sales (AMVO), Mexico is the second country in Latin America with the highest growth in sales of e-commerce.
Likewise, one of the keys to electronic commerce is in the attention to detailbecause it is not only advertising, you have to offer a shopping experience in each publication, because the customer is not seeing the product live, they cannot touch it and their purchase decision will be based on being convinced with each one of the details you see in the post.
“Many times we forget that in the digital world the client cannot see, feel, or evaluate the product and many times the publication is not the most appropriate, for it to really work it must have the adequate photo, correct description and that this set of elements allows the client to know and be convinced of what you are offering, it is time and care that must be invested in each publication, that will give you greater visibility”, indicated Claudia Alva, Head of Marketing and SSR Marketplace LATAM , Amazon.
In this sense, the expert mentioned four points that are key when generating a successful publication that has visibility and, therefore, a greater number of sales.
Qualification
Selecting an appropriate title is essential when advertising a product, using keywords can be one of the most determining factors when looking for a product.
It is important to analyze that the titles may vary depending on the platform being used, in a web portal it is essential that it be clear and precise, while in marketplace sites such as Amazon or Mercado Libre, the appropriate combination of keywords can give an For increased viewing, you can compare the titles of the publications with the highest sales or highest exposure and stick with it.
Photographs
The photographs are one of the most important parts of the publication, basically because it is the first visual contact they will have with the productit is key that each image is clear and shows the attributes to highlight in the product.
It is relevant that they are not altered or appear to show an attribute or dimension that it does not have. Providing five or six images will help the consumer see more details of the product, publications that have only one image do not give much confidence.
Description
If the images were good and managed to hook the user, they will read the description to make sure that it is what they are looking for and that it meets the characteristics they want. This text has to be simple, easy to read, but, above all, precise and without spelling mistakes.
It is intended to contain all technical product data, dimensions, etc This may vary depending on the item being marketed, but the most important thing is not to put misleading information, or promise things that the product cannot deliver, that will only cause complaints.
reviews
At first you may think that it is something that cannot be controlled, but yes, if the title, the photographs and the description match what is sent to the client, in addition to answering their questions and following up, a good shopping experience and it is very likely that a positive review will be left on the product.
This, in the end, is part of the publication and the reviews increasingly take on a more relevant role when the user makes a purchase decision.
