- price war between supermarkets and food manufacturers continues
- Edeka reacts with provocative post on price demands: “The Mars well, Pepsi”
- “It’s okay that you no longer supply us, because we have no room for exorbitant prices on the shelf!”
- Split reactions online
“It’s Mars, Pepsi!” Grocery retailer has reacted to the latest price demands from food manufacturers with a provocative post on Facebook. The post focuses on confectionery giant Mars and soft drink giant Pepsi, for whose products Edeka says it supplies “delicious alternatives” – with its own brands.
“No space on the shelf!”: Edeka declares “war on price dictators”
It gets even more specific Edeka Social Team under the picture post: “It’s okay that you don’t deliver to us anymore, because we don’t have room on the shelves for overpriced prices!”
The clear edge on the part of the trading company has reaped mixed reactions from users. “Thank you that at least some retailers have the guts to defend themselves against unjustified price increases!”, A user celebrates the statement. Elsewhere there is also praise for the fact that Edeka is “declaring war on the price dictators”.
But a number of commentators see things differently and regret the disappearance of the markets mentioned: “It’s a shame that Edeka patronizes us about what we should buy. There are people who are willing to spend more for a good product.” A user doubts the credibility of the largest retailer in Germany: “Edeka, the Robin Hood for consumers! Sorry, but nobody buys the number, you only have to look at the prices at the meat counter.”
Retailer criticizes massive price demands from Pepsi and Co.
Background for the offensive Facebook post: a price war between large food manufacturers and supermarket chains that has been going on for months. PepsiCo recently sparked a price conflict because the manufacturer of brands like Pepsi and Rockstar Energy one Price increase of 30 cents for sodas and potato chips (“Lays”) demanded. Edeka responded with a clear announcement. conchef Markus Mosa explained the picture: “For 2023 we have massive price demands from the big brand groups on the table again. We are fighting against that.” The trading company pointed out that the Pepsi prices had already been increased by 20 cents last summer.
As the largest German retailer, Edeka had a legal price dispute with the Coca-Cola group last year. The beverage manufacturer had stopped supplying Germany’s largest grocer because Edeka had rejected demands for higher prices. On the other hand, Edeka had sued, but was defeated in September 2022. At that time, the Hamburg Regional Court overturned an injunction to stop deliveries. According to the court, Coca-Cola can stop deliveries if the prices do not suit the beverage manufacturer.
The retail groups Rewe and Edeka had already warned of another wave of price increases at the end of 2022. “In Germany alone, as the Rewe Group, we have price increases of more than one billion euros on the table for branded companies in the first quarter,” said Rewe boss Lionel Souque at the time German press agency. The retail giant will not participate. “We cannot and do not want to raise prices as much as the industry is demanding. People don’t have that much money,” explained the manager. As early as 2022, Rewe had prevented the implementation of more than half of the price demands of the manufacturers through tough negotiations.
“Especially large, international consumer goods manufacturers are still trying to increase their profit margins in the current situation and are demanding price increases that are not justified,” said Souque. This leads to conflicts and sometimes also to gaps in the shelves due to delivery stops or delisting.
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