Released in August 2022, Saints Row it was not as successful as hoped. Various problems at the launch and a fluctuating reception from the press were then linked to sales below expectations, and the work by Volition he struggled to carve his own space among the players.
In light of the flop confirmed in its latest financial report, it appears that Embracer Groupthe proprietary gaming giant, among the numerous studies, also of Volition, has changed its strategy in the approval of new projects. From now on, the publisher will adopt a more rigid and demanding evaluation system towards its studios, which will have to work even harder to see their games financed, developed and published.
After Saints Row fell short of sales targets”we intensified management’s efforts even more towards optimizing investments and internal efficiency“, says Embracer, specifying that from now on “each project will have to earn the right to exist. We will step up our efforts to prioritize quality even more, ensuring that we create unique and positive gaming experiences for players“.
In recent months, immediately after the problematic launch, Embracer had said she was confident that Saints Row would generate money in the future, but the fate of the game has been very different, at least so far. According to some recent reports it seems that Saints Row cost over 100 million dollars: these numbers have not been officially confirmed, but judging by the reaction of Embracer they may perhaps not be too far from reality.
