• America Latina It is the region with the highest proportion of women who dare to start their own businesses.

  • Marketers flock to Instagram because of its large global user base that spans multi-generational audiences.

  • Instagram marketing spend skyrocketed in 2021.

A user recalled his failed business in which he basically offered the service of scaring people, since a terrifying clown would be in charge of delivering packages to anyone in a creepy way.

Entrepreneurship is a fundamental activity in any economy and Mexico is no exception. In recent years, there has been a significant increase because, as a result of the pandemic, this decision became a necessity to get ahead. According to a study carried out by the Global Entrepreneurship Research Association in 49 countries, it was found that America Latina It is the region with the highest proportion of women who dare to start their own businesses.

Social networks have been the best allies in this sense, both Instagram as TikTok o Facebook They have ceased to be seen solely as a means of entertainment, rather they have become a means of business where brands and entrepreneurs take the opportunity to promote their products or services.

Instagram is the most popular social media platform used by marketers, according to Statista, almost 80 percent of marketers integrated the photo and video sharing app into their digital marketing campaigns in 2021. In fact, the investment in marketing from Instagram It skyrocketed in 2021, and given the platform’s huge impact and online reach, it’s no surprise that other businesses are also leveraging the app for marketing purposes, bolstering their skills.

Entrepreneur remembers his failed business idea as a clown scaring away customers

A user named @EmprendeBro shared with his followers how one of his failed ventures was, and it is that he mentions that the idea of ​​this project was to scare someone, looking like a terrifying and bloody clown while delivering donuts, for this, he had to buy the costume, the mask, in addition to the fact that he invested about 3,000 pesos in advertising and only managed to have a single client, and according to what he says, while he was scaring him, he points out that he felt very nervous, so he realized that this idea was not going to work. His business was on Facebook as; “Tuti Fruti”.

Netizens commented that this project was simply a good idea poorly executed.

@:): “Well, the name doesn’t say anything, maybe it would have worked for you with another name, placing photos of the product and with a variety of costumes”, reads a comment.

@Dylannn:Maybe a good idea poorly executed. It was never understood what you offered on your page.

@Emi Mendiola “It is that it was a very bad idea bro, but the desire is there ”.

@MCL : “EDeliver anything friend, if you do it only for donuts you become too niche”.

@emii: “EIt’s a good idea but it’s poorly executed, you could even get publicity here on TikTok”.

@emprendebro Failed business ideas ?? #entrepreneurship #ideasdenegocio ♬ Funky Town (Rain) – Flower Rain

It is clear that sometimes, businesses do not usually occur the first time due to the lack of experience in the management that needs to be carried out and that is that something essential when starting a business is to have enough patience, something that many do not achieve. overcome and control.

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