The iPhone 15 family will arguably be different than the last generation
Apple wants to stay at the top, the key product to make it happen: the iPhone. So it’s no wonder that the group reacts very sensitively to problems with the sale of certain models. With the iPhone 14, the standard models fell short of expectations – also because they lacked innovations such as the Dynamic Island compared to the Pro models. Internally, the unexpectedly high sales problem led to the restructuring of the iPhone 15 family.
how hot writes, the reports on the internal plans are currently based on statements by a Koranic leaker. Accordingly, Apple should consider several changes, ranging from marketing measures to pricing. Among other things, it should help that the basic and plus models will also have new displays with Dynamic Island this year. Thus, the visible difference between the models shrinks again significantly.
In addition, Apple is said to have recognized the pricing of the iPhone 14 Plus as the biggest obstacle in terms of sales. With an iPhone 15 Plus, you should consider positioning it differently in terms of price. Whether the company is really serious about a price reduction for the basic and plus models is difficult to predict in the current tense situation.
The Ultra model will be different
While the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max models are moving closer together than the previous generation, Apple is supposed to establish a model with the iPhone 15 Ultra – or Max – that is clearly different from the “cheap ” models. You can look forward to the coming months, but Apple will definitely reposition itself with its iPhones in 2023.
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