- Twitter does it before: Elon Musk introduces 8-euro model
- Facebook and Instagram soon to be paid?
- New paid model: Meta represents subscriptions before
In November 2022, new Twitter boss Elon Musk announced that the paid Twitter Blue subscription instead of $4.99 as before $7.99 should cost. The subscription should in future be the prerequisite for Twitter customers to verify their accounts with the blue tick be like that ZDF. Subscribers should be able to use additional functions and enjoy advantages such as significantly less advertising. The new subscription model was initially launched in the USA, Canada, Australia, New Zealand and Great Britain. “Once we know it’s working well in the first few countries and we’ve completed the translation work, it will be rolled out globally,” Musk wrote on Twitter. The German company representative Jolanta Baboulidis announced in early February 2023 that Twitter Blue now also in Germany be available.
After Twitter, now also Facebook and Instagram: Mark Zuckerberg announces paid subscription
Apparently, this concept has also changed Meta CEO Mark Zuckerberg taken an example. “This week we begin the rollout of Meta Verified – a subscription service.” According to Zuckerberg, the new subscription model is intended to offer protection against identity theft by allowing users to verify themselves with their ID card and receive a blue badge in return. This should also include direct access to customer service and protection against imitators. It will cost $11.99 a month for the web version and $14.99 for iOS. The model is currently being tested in Australia and New Zealand, but other countries will soon follow.
The background to the paid subscription model is likely to be lower sales of the Meta Group be. Meta’s revenue fell four percent last quarter. In addition to the general cooling off of the online advertising market, Facebook and Instagram are also doing so Apple’s privacy protections to create on the iPhone. App developers must explicitly ask users for permission if they want to track their behavior across different applications and services in order to personalize advertising. Since many did not want that, online advertising models got mixed up.
Declining sales do not only affect Twitter and the meta group. Also at Snapchat there is now a $3.99 per month subscription product that offers access to additional features such as personalized notification tones or screen backgrounds. Most recently, more than two million users took out such a subscription called Snapchat+, according to the latest quarterly figures.
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