The company has introduced a new system of payment according to the performance of its videos and not only for the advertising they contain
By iProfessional
12/05/2023 – 10,02hs
Meta announced a significant change to the way content creators on its platform Reels. The company introduced a new system of payment according to the performance of your videos and not just because of the ad-based advertising they contain.
Los Facebook Reels They are short, vertically formatted videos that can include music, audio, effects, and other editing options. The platform recommends these videos in spaces such as the news section and Facebook Watch.
In the past, the content creators in ‘Reels’ they could only earn money through endorsements or advertising deals with brands. This changed with the launch of pay-per-view in 2020, which allowed creators to earn money for every thousand views of their videos.
In 2022, the company began testing advertising in the ‘Reels’, an option that initially was exclusively for some users and that has been expanded to the rest.
The changes proposed by Meta
Now, Meta has expanded testing of its new video monetization modality where content creators can earn money for the performance of their content rather than just the ads it contains. The new advertising format rewards creators based on the performance of their content. This means that users who generate more interactions and engagement on their videos, such as likes, comments, and shares, will receive a higher reward than those who are not as successful on their posts.
This is a clear sign that Meta is committed to improving the user experience on its platform and offering more monetization opportunities. This will also allow advertisers to reach a larger audience.
Facebook will start paying Reel creators based on their results
The introduction of ‘Ads on Reels’ It comes at a time when social media platforms are under increasing pressure to improve transparency and profitability for content creators.
They have expressed their frustration at the lack of visibility into revenue they generate through advertising and the lack of control over the ads that are displayed in their content.
The company hopes it will be a fairer way to let creators earn money through your videos. They have also announced that it will soon be coming to Instagram with a similar format based on performance and among a select group of creators and advertisers.
