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The advertising mascot has an impact of more than ten percent on the sales of a brand.
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A corporate mascot is reported to increase the consumer engagement score by 43 percent.
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This figure is important, so September 28 is the International Day of Advertising Mascots.
One of the brands that has attracted attention in Mexico and around the world is Farmacia Similares with its iconic Dr. Simi botarga. An example is the reaction of a foreigner in Mexico who met Dr. Simi and was surprised by her dance and charisma.
In marketing, advertising mascots play a very important role in the image of a company. Given this, we can define this element as a very relevant figure for this, since it is the most effective way for the company to humanize its form before the consumer.
Likewise, advertising mascots are usually people, animals or objects, which become characters that represent a brand, creating a bond between the product or service and the consumer.
Given this, data highlights that the use of a mascot can be very effective in advertising and be a very useful element in the marketing of your company.
In Mexico, one of the brands whose advertising mascot is very relevant is Farmacias Similares, which continues to attract public attention.
According to Víctor González Torres, creator of Farmacias Similares, Doctor Simi is the representation of an elderly health professional. Because of his popularity in Mexican culture, it was revealed that the figures of this character are made by hand, in Cholula, Puebla.
Alien and Dr. Simi
Through a video on TikToka young Dominican woman went viral after her reaction after seeing for the first time a botarga from Dr. Simi, the advertising mascot of Farmacias Similares.
“One thing moving… And why do they do that?”, she says while her Mexican friend explains that it is nothing less than a Dr. Simi botarga.
In the video you can see how the young woman surprised by the bottarga approaches her, hugs her and later imitates him.
“Like when your Dominican friend sees Dr. Simi for the first time,” reads the description of the video that already has more than 2.3 million views.
The young woman’s reaction drew a lot of attention in the digital pulse, who mentioned in their comments all the love they have for the botarga.
@emmavelarde Dominican in Mex #doctorsimi #fypsi #always #foryoupage ♬ original sound – Emma Velarde
“Is it me or are Dr. Simi’s bottargas always very cool, that they treat you very nice and so on?” reads another video.
“Dr. Simi is a Mexican emblem,” wrote another Internet user.
“Let him get used to this because he will see it often,” read another comment.
“Even Rammstein already knows and loves Dr. Simi,” explained another Internet user.
This recording is in addition to others found on TikTok, where it shows the admiration they have for the brand and Dr. Simi, such as throwing the bottarga stuffed animals at the most emblematic concerts such as Bad Bunny, Coldplay, Dua Lipa, Harry Stiles, among others.
And this is how these images are part of people’s lives and demonstrate the loyalty that consumers can have with a brand.
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