Currently, a business that does not have social media it is destined to fail. These digital platforms (Facebook, Instagram, TikTok, WhatsApp) are the showcase that exposes your products and with which you can reach many people. It allows you Reach new customers and retain the ones you already have.
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But it is not enough just to create them, you have to polish them, work on them, and interact with your followers and, of course, take advantage of each space to promote what you sell. Believe it or not, a good social media strategy takes off any campaign.
Alexandra Neciosup, an expert in digital marketing, shares four tricks that you can put into practice in your networks:
1. Take advantage of viral trends
You can use them for inspiration and adapt what you sell to the concept of the viral video. The idea is to amuse the public, but also to inform. It should not last more than 60 seconds.
2. Take care of the quality of photos and videos
There are thousands of applications that you can use to edit. Remember that the images are the first thing they will see and then they will read the text.
3. Do contests and giveaways whenever you can
Take advantage of important dates and you could even do themed contests.
4. Organize your promotions and share them
For example, you could make Thursday ‘cleaning sale day’ or make vegetables discounted every Wednesday.
FIVE TRENDS AND CHALLENGES THAT ENTREPRENEURS WILL FACE IN 2023
If you do not master certain technological tools and your product does not have that innovative plus that the post-pandemic customer asks for, you are out of the 2023 game.
Adapt to new scenarios so that your business grows. Photos: Getty Images.
The arrival of a new Year it implies new goals, objectives, plans and, of course, challenges that all entrepreneurs they will have to face. And it is that he market it is constantly changing and if you want to keep up with it, you have to adapt to your new needs.
Customers are no longer the same as before who were satisfied with a good product and service. Now they go beyond the traditional. The same happens with workers and collaborators. There are things that in this 2023 will have more priority than in previous years.
TIC Consultores experts detail five of those big changes that are coming with force:
1. Teleworking is here to stay
Although it has pros and cons, a large number of companies bet on this modality. Learn to organize your times and set limits.
2. Post-pandemic customers want more innovation
If your product or service doesn’t stand out from the rest, you’re simply resigned to being part of the crowd. Look for that innovative plus that highlights it.
3. Hand in hand with technology
It does not matter if you are an entrepreneur, businessman, taxi driver or teacher, if you do not learn more technological tools, you are out of the game.
4. Take care of the mental health of your workers
If your staff is stressed and overworked, they won’t perform well. It’s not about quantity, it’s about quality. It is not about working like a machine, but about prioritizing obligations and delegating strategically.
5. It is time to prioritize your social networks
They are the image of your business, the window that will attract new customers. If until now you have not given it importance, it is time to do it. Choose the one that best suits the turn of your business and dedicate yourself to that one.
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