The official site of Mercado Libre changed color, its classic yellow became blue, for the first time since 1999 this brand changed its color. But it is not a change of image but a temporary exchange with Mercado Pago, with the aim of highlighting that they belong to the same world and that both brands make up the technology company, ecommerce and largest financial services in the region.
Free market until the end of 2022 it had 148 million userswho made payments through Mercado Pago, precisely created to operate Mercado Libre transactions.
For his part, the Director of Marketing for Mercado Pago in Mexico, Hernán Cieri, pointed out “It is a unique moment in the history of our brands and the audacity to change colors will help us position ourselves as a technological ecosystem that has the capacity to solve various needs of our users, both in the world of electronic commerce and in the world of digital financial services, where we are offering a financial app Mercado Libre that offers people and businesses an alternative to bank services”.
This campaign seeks to make the relationship between both brands more evident under the motto “We are oneself”.
SunMedia, the largest leading AdTech in the Spanish market and partner of the main national and international agencies, presented Upgrade TV in Latin America, with this new solution will be able to capture the attention of the light tv viewers and at the same time measure the coverage of a digital campaign in relation to a linear television, optimizing the advertising impacts.
SunMedia developed Upgrade Tv with the aim of guarantee campaigns with greater efficiency, better experience and increased awareness in a context in which the consumption of linear TV has decreased by 20 percent in the last 10 years.
“The TV of the future is being built and SunMedia has set out to be part of this transformation. This is how solutions such as Upgrade TV, a product that offers advertising activations supported by amplification, qualification and measurement. This is a type of campaign aimed at segmented targets with low reach on linear TV. This translates into an increase in coverage and an improvement in affinity than can be achieved with a linear TV campaign. And greater brand recall: 48% of CTV viewers remember an ad compared to 34% of traditional TV”, said Indiana Quiñones, SunMedia’s Southern Cone Country Manager.
For the 4 million small and medium-sized companies that operate in Mexico, according to INEGI data, digitization of payments still represents a challengeThat is why STP (Transfers and Payments System), the Mexican business fintech specialized in payment technologies in the country, will provide the opportunity for them to automate the SPEI and CoDi payment method.
“We support large companies to generate electronic transfers and have an identified collection. Now through CoDi we not only seek to continue optimizing the collection of large companies, but also also for small businesses so that they can benefit from free, liquid payment methods that work in real time in a 100% digital way”, this was stated by Santiago Bernal, Commercial Director at STP.
According to data from the Bank of Mexico, transactions made through CoDi have increased since 2019. During October 2019 to December 2021, transactions transfers sent by CoDi had an increasegoing from 38 thousand to 220 thousand operations.
The Home Depot reaffirms its commitment to sustainability and care for the environment by receiving LEED Certification at its Corregidora store, located in Querétaro. This achievement is obtained by meeting the highest performance standards in energy efficiency and low environmental impact.
“It fills us with enthusiasm to obtain this certification, since it is the product of great teamwork. We decided to participate voluntarily in this process, since We are convinced that we can contribute to promoting buildings that are respectful of the environment”, said Francisco Gamboa, Senior Construction Manager The Home Depot Mexico.
The Home Depot has a national sustainable strategy that seeks to increase efficiency in its operation and transportation of merchandise, as well as offer a growing number of products that are energy-saving, highly efficient and that meet environmental criteria.
