YouTube is by far the dominant video platform these days and is visited by almost every internet user sooner or later. Advertising is omnipresent and can be seen before and during the videos. Unless you have an adblocker in use, because then the ads will be eliminated. This is mainly the case on PCs or browsers, because ad blockers are installed particularly frequently here.
But apparently Google now has enough: Because how Bleeding computer citing a post on Reddit reported, the search engine giant has started to block users with adblockers. Anyone who has installed such an extension and opens YouTube will see the following popup: “Ad blockers are not allowed on YouTube”.
Some users get to see this overlay these days
Below it, it explains: “It looks like you’re using an ad blocker. Ads keep YouTube free for billions of users worldwide.” As a solution, the video platform suggests either allowing ads or trying YouTube Premium.
“Little Experiment”
YouTube has confirmed this measure and stated that this is an attempt to bring users to the variants that Google can use to make money: “We are running a small experiment worldwide that will allow viewers with activated ad blockers to Asking you to allow advertising on YouTube or use YouTube Premium.”
That’s not unusual either, according to Google: “Ad blocker detection isn’t new, and other publishers regularly ask viewers to disable ad blockers.” However, it is currently not clear how many users will see this experiment, in which countries it will be carried out and if or when it will become the standard on YouTube.
- Google runs tests to drive users to advertising or YouTube Premium.
- Experiment blocks users with adblocker, asks them to allow ads.
- Google confirms test, publishers regularly ask viewers to disable ad blockers.
- It is unclear how many users are affected, in which countries & whether this will become the standard.
See also:
