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In 2021, Google had a worldwide revenue of more than 256 billion dollars.
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The company’s total advertising revenue exceeded $209 billion during 2021.
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86 percent of users globally use Google as a search engine.
Google is one of the largest technology companies in the worldis known for innovating its products and launching new tools to the market. During the last Google I/O, the technology giant unveiled a new tool to create immersive experiencesthe XR Immersive Streamwhich has already been adopted by companies like Kia to expand the way a product is sold.
Google is known for being one of the main search engines worldwide, according to a study carried out by StatCounterhe 85.66 percent of internet users use this search engine, while Bing is used by 7.61 percent of Internet users globally, in third place is Yahoo! with 2.85 percent of Internet users, this is notable on desktop devices.
Google presents tool to create immersive experiences
The giant Google took advantage of Google I/O to launch its service Extended Reality XR Immersive Streamthis service is only available to cloud users (Cloud), this new tool allows hosting, rendering and immersive experiences in three dimensions (3D)this service using the cloud creates a photorealistic quality experience, from any mobile device.
This new tool Google “Immersive Stream”it’s a service that allows users to create extended reality experiences and, in turn, transmit it to “millions of mobile devices”, according to the same company, this without the need to download a specific application or use high-powered hardware.
The immersive experiences created through this Google tool, can be shared through a link or scanning a QR code; the Immersive Stream can be used by stores or companies to generate a sales experience, one of the companies that has made use of this technology is German Kia, since it used the XR Immersive Stream to promote the Kia Sportage.
“Our users love that you can change colors, motors and interact with the model in 3D and augmented reality”, has pointed out Jean-Philippe Pottier, Manager of digital platforms of the company, in a statement.
Google points out that the development of this type of tools is part of the effort of the cloud “Cloud” to adapt these new technologies in different industries.
“This is part of Google Cloud’s efforts to accompany companies with this tool that is adaptable to different uses in different industries. In the case of travel and hospitality companies they can offer virtual tours of a hotel room or space for events and museums and thus offer virtual experiences where users can walk and interact with exhibits”, stated Google.
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