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In Mexico, 88 million people use cell phones, according to a joint report by the Federal Institute of Communications (IFT) and Inegi.
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91.8 percent of users who use cell phones have a smart device.
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Most users who connect to the Internet prefer to do so from their smartphone that from your computer.
Nowadays most moms use smartphones regardless of age, from the youngest mothers to grandmothers, absolutely all of them are part of the use of technology and of course, the use of apps. And although it has not been easy for all of them, many of them are already experts, although most likely to the moms of the generation baby boomers it took them a little longer to adjust from your home landline to a smartphone.
The Competitive Intelligence Unite (CIU) through a study showed the applications most used by mexican momsbeing the most demanded those that allow them to constantly communicate with their family, that is, instant messaging as WhatsApp, followed by social networks such as Facebook and Twitter. Although this study found that there are several moms gamers when showing that game applications are among the most downloaded by Mexican mothers, followed by apps news and shopping
And it is that age does influence when downloading an applicationfor example, the centennials prefer Snapchat and Instagram, while millenials seek more Tinder, for their part, generation X seeks those apps that allow you to watch movies. According to the Center for Generational Kinetics, the youngest do not use common social networks such as Facebook and Twitter so much, but the applications of peer-to-peer like Snapchat, Instagram and Vine.
On the other hand, a study conducted by Nielsen found that Generation X is more addicted to social networksin addition to the fact that this generation is connected to the networks for approximately 40 minutes more than the millenials. Generation X leads the apps of streamingas well as apps travel.
Therefore, age does influence when downloading applications, even a survey carried out in the book “The Everything guide to Mobile Apps” affirms that more than 75 percent of the baby boomers downloaded at least one mHealth app for their smartphones, and nearly half downloaded six or more.
