- The Swedish startup Freshsound has just succeeded in raising 2 million euros
- Its free platform connects content creators with musicians looking to sell their tracks
- This is a major issue for videographers as the demonetization of videos is in full swing on YouTube, Twitch and TikTok
It’s clearly not the best-known European startup, but Freshsound deserves a spotlight. The Swedish company has just raised funds of 2 million euros to continue the development of its platform which connects content creators and musicians from all over the world free of charge.
It is in the country of Spotify that Stephen Gyasi and Sara Larsson decided to launch Freshsound in 2021. They are then convinced that there is a real need for self-service access to licensed music.
Logically, Stevie Gyasi, CEO of Freshsound therefore welcomed in a press release published for the occasion: “This funding round will help Freshsound grow its pool of content creators in advertising and production, increasing the potential for music creators to earn money and content creators to produce content. even more impactful. »
He adds : “We are excited to continue our development into the next phase and get more users on board. »
How does Freshsound work?
What has undoubtedly caught the eye of investors is the innovative side of this service. In concrete terms, videographers can access a music catalog and buy licenses for their videos: advertisements, branded content, films, series, games, etc.
The company focuses on simplicity. Thus, the buyer knows that the music is authorized and therefore no longer runs any risk by using it. Similarly, the price is displayed instantly and no negotiation is possible. It’s a guarantee of simplicity for a content creator who can obtain the song of his choice in just a few seconds.
This concept appealed, and on its site, Freshsound displays the names of prestigious clients including Adidas, HBO, or even Engie and Nikon.
The stakes are high for videographers. We know that the bots that analyze video platforms such as YouTube, Twitch, or TikTok no longer give gifts, and in the event of the use of non-royalty-free music, they expose themselves to demonetization and banishment.
