TV presenter Holly Willoughby took to social media to announce her new professional venture.
The This Morning host shared her announcement on Instagram with a series of dreamy clips showcasing the creative process behind her new home fragrance.
Holly Willoughby could be seen using a camera during filming[/caption]
Holly described the new fragrance as romantic[/caption]
The star also covered herself in petals in the clip[/caption]
Holly owns Wylde and Moon, a lifestyle brand, described on her website as: “The official lifestyle and advice brand of Holly Willoughby, encouraging you to value reconnecting with yourself.”
The brand has now expanded its range of home fragrances which includes melt waxes, candles and fragrances to a new scent.
Holly detailed in the Instagram post: “Welcome to our new home fragrance @wyldemoon… (borrowed from) A Love Story.
“A fresh and romantic fragrance that blends citrus top notes of lemon, cherry and apple, a floral heart of rose, freesia cherry blossom and lily of the valley, with a base of vanilla amber and cashmere musk .”
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In the video, Holly could be seen sporting her signature blonde locks in a relaxed hairstyle while showing off her fresh look.
The star posed with a white rose for some of the snaps and could also be seen showing off her photography skills as she snapped a few snaps herself.
Holly wore a form-fitting black dress during the video, where in one clip she was covered in flower petals from above.
Fans were quick to share their thoughts in the comments, writing, “So beautiful 
.”
Another wrote: “I was hoping for a new scent…can’t wait to smell it cos I love (borrowed from) The Wild 
.”
A third commented, “Can’t wait to try this! I love the original Wilde moon it’s beautiful .”
“Sounds wonderful!” remarked a fourth.
The blonde beauty recently took a rare look at her marriage to husband Dan Baldwin, with whom she shares three children.
The couple met on the set of the CITV show, Ministry of Mayhem, which Holly presented with Stephen Mulhern.
She explained: “We met when I was doing Saturday morning kids TV, and he was the producer and I was the presenter.
“I was already there for about eight months, then he came on as a new producer.”
The Dancing On Ice presenter went on to say, “We started this real, intense friendship. It was crazy, actually.
“There were two other guys who started at the same time and we became inseparable.”
Holly Willoughby owns lifestyle brand Wylde and Moon[/caption]
