Hyperpop, the musical style that will be in fashion in 2023

Experimentation is a key step in reaching new heights and uncharted terrain. Many times, the process starts from the base of a pioneering genre, with which to test new alterations and sounds. One of The current most popular cases is the “Hyperpop”.

The true definition of hyperpop is still the subject of discussions and debates in the industry, since it is a fairly recent idea and since its popularization it has been adapted with different philosophies.

What almost all critics agree on, however, is that hyperpop is a subgenre of pop music characterized by a maximalist use of electronic elements in both melody and vocals within a song.

hyperpop exponents

Artists like Charli XCX, Dorian Electra, Slayyyter, Hannah Diamond, and 100 Gecs are just some of the most prominent examples in mainstream culture.

It could be said that on a structural level their songs are quite faithful to conventional pop, however, this structure is collapsed by mixers and synthesizers that alter the music and voices to generate catchy melodies and sounds that are pleasant to the ear.

The origins of the experimental subgenre emerge simultaneously in the United States and the United Kingdom with Sophie and AG Cook, producers of PC Music, as the progenitors of the original idea in the early 2010s.

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Music in which hyperpop stands out