The social network now displays the number of impressions created by a tweet. The order of the interaction buttons has also been changed.
There had to be a new (small) aesthetic change on Twitter after the real-false start of Elon Musk as boss of the social network. The novelty this time lies in the display of interactions: comments, likes (“likes”) and retweets have seen their order of appearance changed. But the addition that caught the most attention was that of the number of impressions, desired by Musk himself. Namely the number of times a tweet appeared in a platform user’s newsfeed.
Those who are interested in their audience on Twitter already knew this tool, present in Twitter Analytics, but the general public much less. This number of impressions (or views) should not be confused with the number of engagements, which indicates the number of clicks on a tweet, for example to open it in its entirety.
To the left to the right…
Elon Musk defended the new addition, saying seeing video view counts was considered normal and that a similar evolution was needed for tweets. The boss of Twitter also claims that this will “show how Twitter is much more alive than it seems”, 90% of users only reading tweets without interacting according to him.
For the past few hours, tweets in your news feed have been enhanced (from left to right) with the number of impressions, replies, retweets and then “likes”. However, the order is different on smartphones: you will always find the number of impressions first, but it is the number of “likes” that will then be displayed, then the retweets.
Ninth poll in progress
However, this new display could be redesigned. As usual, Elon Musk has chosen to create a survey to find out the opinion of users. The billionaire thus asked if the number of impressions should remain displayed on the left, as is currently the case, or be shifted to the right.
For the moment, Internet users seem to be leaning towards a change to the right, at 53.7%. Twitter is no longer one change away.
