Ms. Hummels, as a moderator, influencer and entrepreneur, you are followed by almost 700,000 people on Instagram. They use this reach to draw attention to the topic of depression. You also organize retreats. In this context you wrote that light and sun could help while promoting sunglasses with pink rhinestones. The German Depression League reacted “horrified”, a Shitstorm followed. Do you make profit off people’s suffering?
I’ve suffered from depression since I was 15. I don’t exploit my illness. It was the worst shitstorm of my life because it was about my suffering. I wanted awareness and reach. I should have communicated that differently and better. Don’t talk about fashion and mental health in the same post. My postings make sense to me, but not to many others who don’t really know me. You can misinterpret things. Fashion has always made me feel better mentally.

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