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In 2021, Apple had one billion iPhone users.
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There are 1.65 billion active iPhone devices worldwide.
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In 2021, the company earned approximately $71.6 billion from the sale of iPhones.
The technology industry was seen in public opinion this year, as brands like Apple made great launches, such as the iPhone 14, but in the last month it has experienced some sales problems. Given this, it was recently announced that the iPhone 15, which will arrive in 2023, could have a lower price.
According to the company’s 2021 figures, Apple has one billion iPhone users. So this figure is similar to the installed base, which is different from the number of iPhones sold to date.
From 2007 to the end of 2018, when Apple stopped reporting the number of units sold, 1.468 million iPhones have been sold. The current figure will be around 2 billion units.
In this sense, and among its data shared in its annual reports, the brand founded by Steve Jobs highlights that America is its largest regional market, with net sales of 51.5 billion US dollars in the first quarter of fiscal year 2022. the company.
These are the reasons
After its expected launch, Apple has experienced some problems in the sales of the iPhone 14, especially its iPhone 14 Plus models, so according to the Macrumors website, the technology brand is proposing a change in the price plan to the next series that would be available to the public in September of next year.
According to the site, the company led by Tim Cook is “seriously concerned” about the sales performance of the “non-Pro” variants of its smartphones and is studying a price reduction for the next iPhone 15 and iPhone 15 models. Plus to drive customers to buy those devices over other brands on the market.
These speculations highlight that with this plan the 15 and 15 Plus models, which, like the iPhone 14 devices, would be priced at $799 (around 15,000 Mexican pesos) and 899 dollars (17,000 Mexican pesos) respectively, they could be reduced simultaneously or, alternatively, the gap in the price of both models with a downward trend could be reduced.
Likewise, the specialized media highlighted that the following model could have greater differences between Pro and “non-Pro” models. Therefore, another of the solutions that would be considered to reverse the situation of the sales of the iPhone 15 devices is to increase the number of differences between the basic models such as the 15 and 15 Plus with respect to the most advanced ones such as the iPhone. 15 Pro and iPhone 15 Pro Max, as these are currently having optimal performance with the 14 series.
For his part, Apple analyst Ming-Chi Kuo said that another plan could also be applied that would result in creating a new model that could be called the iPhone 15 Ultra, although this has not been confirmed by other related sources. with Apple, but its creation has been rumored even before the launch of the iPhone 14 this year.
It is not the first time that Apple would apply this plan, since in the past it made the decision to increase the number of differences in the components of the two ranges in the iPhone 6 and 6 Plus models, in which a device was offered larger.
In addition, since four devices per series began to be produced, starting with the iPhone 13, the Pro and Pro Max models began to use the same camera system after being differentiated by that feature in previous versions.
And this is how the technology industry continues to generate news around the world, especially when it comes to well-known brands.
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