One of the great figures of the present of the nba, perhaps the most spectacular Ja Morant joins the elite of Nike. The player of the Memphis Grizzlies he became the first Generation Z athlete with his signature shoe model, the Nike Ja 1.
Generation Z It includes those born between the mid-1990s and the mid-2000s. In economic terms, it refers to those from 1995-97 and 2010-12.
In the case of Ja Morant, he was born in Dalzell, South Carolina, on August 10, 1999. He was selected in the first round, second pick, in the 2019 NBA Draft by the Memphis Grizzlies.
Since its debut, on October 23 of that year, He left samples of his quality and sense of the show, being the dunks his main characteristic.
In his career he has an average of 21.9 points, with 4.7 rebounds and 7.2 assists, and in the current season in the best basketball in the world he has an average of 26.8 points, 6.4 rebounds and 7.9 assists, surpassing what was achieved in previous years.
From there, Nike bets on him for his new line of exclusive shoes.
The most outstanding characteristics of the Nike Ja 1, the new shoes by Ja Morant
The Nike Ja 1 comes in a light blue colorway with mesh side panels and a pink and yellow sole. With a stylized JA shows a touch of rainbow, inspired by the “verticality, speed and sharpness” of the player. While a seal details the name of Morant’s daughter, Kaari.
The motto Beneath No One (“Under nobody”, in Spanish) reproduced in chevron pattern. These words motivated Ja Morant in each training session, aiming him to overcome all his obstacles.
Morant and Nike designers worked together for two years to create the shoe, while the company focused on giving it the necessary resistance for the Memphis player’s movements. Its sole, according to Hypebeast explains, reduces landing force, while maximizing hang time.
Nike and its joy of having Ja Morant in its exclusive line
Scott Munson, vice president of Nike Global Men’s Basketball, spoke about the exclusive signing with Ja Morant.
“Nike Basketball’s first Generation Z Signature Athlete is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play,” said the executive.
“His authentic personality, his deep love for his community, his family and joy for the game make him very special, on and off the pitch. We’re thrilled to add him to our exclusive list and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”
There is no price or specific release date yet, everything is expected for 2023.
