Day of love or the most cheesy commercial event? Every year, it’s the same refrain, Valentine’s Day, the feast of lovers, has its followers and its critics, a bit like the yule log at Christmas or the galette des rois at Epipaphinie. Last year, according to an Ipsos* poll, the French were still ready, at 54%, to sacrifice to tradition (60% among those under 35) and determined to heat up the blue card for the occasion by offering flowers (24% of couples and 13% of singles surveyed), perfumes (14% of couples and 16% of singles!), lingerie (8 and 6%), or even a short romantic trip (10 and 12%) …So this Monday “fashion therapy” is aimed at them. And this reminder of the calendar: Valentine’s Day is February 14 and this year falls on a Tuesday.
Eco-friendly sneakers, Gérard Darel sheets… what’s good this week?
Polène bags in soft colors
What could Emily, the American fashionista from the Netflix series, have in common? Emily in Paris and Kate Middleton, wife of Prince William? Their sense of style, without a doubt and above all a little penchant for Polène handbags.
Launched in 2016, this French brand combines the harmony of curves in the service of a refined design and meticulous leather craftsmanship. With its low prices and its sense of aesthetics, Polène has earned a fine reputation on social networks, to the point of having opened a second store in the heart of New York last September.
As Valentine’s Day approaches, the brand known for its chic neutral shades has enriched its signature models with four new shades celebrating love and elegance: Garnet Red, Dune Pink, Lilac, Nude Pink and Burgundy. Now it remains to choose between the “Number Seven Mini” of Kate Middleton or the “Number Eight” by Emily Cooper.
A sweater to declare your love
From Future came out of nowhere in France with a fairly innovative concept: spaceship-like boutiques and quality multicolored cashmere at affordable prices. In addition to the color, its trademark is a colorful flocking of its knits with pop and offbeat messages.
Since its opening in 2018, the product range has been complemented by a ready-to-wear line: joggers, denim and cotton clothing. So, to celebrate the day of lovers, From Future has imagined a capsule collection in cotton and denim for women and men, called “Be my love”. The idea? give it as a gift to your other half to assure him of his love or wear it to declare your love, casually…
“Be my love” collection, From Future, www.fromfuture.com
A chic and responsible wedding
A long flowing vintage-style dress, another short version with a high ruffled collar, Liberty print guest dresses… Balzac Paris has concocted a collection entirely dedicated to weddings. True to its values “TPR” (Always More Responsible), Chrysoline de Gastines, the founder has chosen sustainable materials to develop this line, such as a white jacquard woven in France made of Viscose and Naïa, created from wood pulp.
Registered in a collection called “Joy of Living”, the designer has imagined light dresses, designed to be worn on her wedding day, with a pair of pumps and give her a second life, sneakers on her feet, in everyday life. A great way to celebrate and extend the story of clothes linked to a story…
Wedding collection from February 14 to April 29, 2023 at Balzac Paris, 82 rue d’Hauteville, 75010 Paris
A perfume to customize
“In 2016, on the occasion of Byredo’s 10th anniversary, we created an unnamed perfume to allow our customers to choose one that looks like them and to personalize the label of their bottle as they wish. It’s our way of celebrating the very notion of perfume and its uniqueness.” said Ben Gorham Founder and Artistic Director Byredo.
No name. No instruction. Only spicy, fruity, slightly woody and peppery notes on a background of a scent of moss, iris, violet… and a blank label. The perfume “Unamed” invites you to name this fragrance as you wish. Initials, a word of love, a special moment are to be engraved in a set of printed letters using Byredo typography. A nice initiative to give free rein to your imagination… and your feelings.
“Unamed” eau de parfum, Byredo, 260 euros, www.byredo.com
lingerie “Totally Crazy”
“When I created LIVY, Crazy Horse Paris and its unique shows in the world were among my inspirations: the obviously very feminine side, the bond of fabrics on the skin, the relationship to feelings, the extraordinary play of trick-or-treating effects. the eye, which is what I look for in my creations” says Lisa Chavy.
For the brand’s fifth anniversary, Livy naturally approached Crazy Horse Paris to imagine a limited edition collection of lingerie and body accessories. Made from noble materials, such as tulle, guipure or silk satin, this range is distinguished by its sophisticated details around a color palette evocative of the Crazy Horse universe (red, black, silver, etc.) . The work of contrasts and the interplay of textures give bare-breasted forge bras with structured lines, jeweled garter belts or a graphic bodysuit… a mastered art of suggestion, devilishly chic and sexy.
LIVY x Crazy Horse Paris “Totally Me” selection available in LIVY boutiques and points of sale, on li-vy.com and at the Crazy Horse shop
An upcycled family heirloom
Precious, singular, charged with feelings… there is nothing more personal than a piece of jewellery. In Paris, Atelier Lavoisier stands out with a modern vision of jewelry, designed to be democratized and above all sustainable. Alexandre Sasso, the founder, sets out to sublimate in his Parisian workshop any family heirloom that lies at the back of your closet and never sees the light of day. To do this, the artisan relies on recycled gold, sourced and certified Responsible Jewelery Council or synthetic diamonds from French laboratories.
In addition to these services, Atelier Lavoisier also takes care of tailor-made creations. Not far from Place Vendôme, he designs them from the 3D drawing or the choice of stone to the making. A nice way to ecologically make a memory that is often steeped in history last or to create new ones…
*Representative national sample of 16-75 year olds, 1,000 respondents. Online survey conducted on January 21, 2022 via Ipsos. Digital (more info: https://www.ipsos.digital/).
