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The metaverse was first named in the 1992 science fiction novel Snow Crash.
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In 2021, the metaverse grew to close to $500 billion.
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By 2025, the metaverse industry is expected to be worth $800 billion.
The technology has advanced in the last 50 years, the metaverse has gone from being a term to becoming a reality, and companies are now looking for ways to reinvent the eCommerce through this space, this is the case of lacostea luxury company who has launched his own On-line shop.
In 2021the metaverse had a worth of 500 billion dollarsaccording to a study carried out by Bloombergnot only that, this same research predicts that it will have an exponential growth in 2025 with an estimated value of about 800 billionand according to the study this figure might quintuple to 2030.
The metaverse It has remained on the lips of different sectors, both in science fiction and in video games or even in entertainment, proof of this is Roblox Released in 2006, this is a video game platform online who has been one of the pioneers in putting into action the metaversewithin its interface it is possible for users to create their own virtual worldsThey were also precursors in the great events within this digital world.
Mark Zuckerberg was one of the personalities to give greater importance to the metaverseso much so that the founder of Facebook decided to change the name of his company to Meta, now this businessman has a conglomerate of social networks that includes Instagram, Messenger and WhatsApp.
Lacoste launches virtual store in the metaverse
lacoste is a French company dedicated to manufacturing clothing, watches, shoes, suitcases, etc., is considered a luxury brand and is headquartered in Paris, France; Like many sectors, fashion seeks a way to expand within the new technologiesas is the case of metaverse.
Is french brand has launched its own On-line shop inside of the metaversewith this it seeks that the consumer has an immersive and interactive experience, this meta store it was created by Emperiaa platform designed to offer brands enough tools to create a virtual experience.
What is sought when incorporating this technology is for the user to explore the articles of the online store in a 360º format to be able to view the merchandise before buying it online.
This new format of eCommerce within lacoste It is available only from the Spain web domain, but you can still enjoy the immersion and experience. Upon entering the site, an introductory video is played in which the user is guided through the mouth of the brand’s iconic crocodile, on the sides of which different designs of the animal can be seen as part of the decoration.
In the guide through the virtual store you can see a showroom where everything from clothing to brand shoes is exhibited. The last section of the metastore is available only to members of the UNDW3 community, who have in their possession the NFTs of lacostethese users will have access to reward boxes within the room, and also per day there will be 5 lucky ones who may be deserving of an exclusive prize.
Other luxury brands that have entered the metaverse are Prada or Gucci, both of Italian origin, in the case of Prada, had a collaboration with Adidas, where they created NFTs for several of his collections, these were designed by the digital artist, Zach Liberman
In the case of guccithe Italian house was the first fashion house to join the metaverse with “The Gucci Vault”, this server allows a immersive experience inside the house of haute couture and you can find all the old and most iconic designs of the firm.
The metaverse It is the horizon to conquer this 2023, the brands know it and have entered this world to make the user have an increasingly immersive experience within the digital worldand not only that, it is a new barrier to start for the eCommerce.
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