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Lamborghini entered the market as a value brand with a large share of the luxury market.
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The luxury car market has taken important steps in considering design to identify with the consumer in this segment.
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Like Lamborghini, a high-value brand in the luxury car market is one that has to do with innovation in the way cars are sold.
Lamborghini boasted in an interview the sales who has registered his Scrambleda hybrid model with which it has entered the luxury car market.
Within automotive, brands like Tesla top the list of most valuable firms in the industry, since it accumulates based on numbers of Kantar, 75 billion dollars in brand value; followed by Toyota, with a brand value of $33 billion, and firms like Mercedes-Benz, with a brand value of $30 billion.
Lamborghini sales
Lamborghini announced the sales it has registered in this period and the famous luxury car brand has established itself as a benchmark within the industry, with a very interesting case and that is the capacity it has shown.
“The resilience of our clients, with everything that has been happening in the last 24 months, is incredible. We don’t see any slowdown in order intake to buy cars like ours,” explained the CEO Of the brand, Stephan Winkelmanna CNBC In an interview.
This statement is to explain the significant sales index that the brand has recorded in its Scrambledthe brand’s first hybrid model that sports a starting price of $600,000.
The statement is a very important benchmark of what automotive and consolidated brands mean to the consumer, especially in an industry where firms like Tesla have begun to position themselves as the most valuable thanks to their innovation in electric and self-driving cars.
The rise in sales of Lamborghini at full inflation is an atypical event, although to be expected, considering the dynamism of this industry, which already has Tesla as the most valuable brand in the segment, as noted in the Kantar listing that we reported at the beginning of this article. the note.
See which brands like Tesla have climbed the list It gives an account of how important the car is as a product for the consumer and how, based on the approach that these cars make in the market, they manage to establish purchasing decisions in consumption.
Undoubtedly, it has been possible to define basic practices in the market, which show us how important consumption around products has become, in the midst of inflation, and it is that the characteristics they have largely define how important they are. The market has returned and not only that, it establishes characteristic elements in consumption, which allow us to find the value of certain categories before the consumer.
It is with this in mind that core activities have been established in the market and show how important consumption has become today and how, based on core tasks in the market, around the performance of an industry, elements are established. characteristics that show how important branding is and what is required to make it “bulletproof”, a figurative sense with which we identify inflation.
