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The online shopping experience has led to content trends such as “Expectation vs. Reality”.
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The internet shopping experience has led personalities of great weight in the market to innovate in the consumer proposal.
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Apparel has gained a unique space in electronic commerce, with brands such as Nike that stand out in this segment.
Buying a dress 15-year-old girl on the internet ended badly when, upon opening it and discovering the garment, the young woman was surprised not only by the size, but also by the design of the garment, which she described as medieval.
In studies As the “Future of Shopping Global Report 2021” it is noted that 38 percent of the garments purchased on the internet were returned because they were garments that did not fit well; 14 percent returned them because they considered that the quality was not good and 13 percent said that they did so because the garments failed.
Dressed in a minipack
A young woman narrated her experience buying a dress for 15 years, through an e-commerce site.
@ultimahoracol_ Don’t let it happen to you! A young woman asked for a dress for her 15-year-old party online but she got a costume. The images were recorded by Ximena González, sister of the teenager who was turning 15 years old. Many in the networks have felt identified. #dress #15 years #15 #fiesta #internet #requests #adolescent #young #sisters #costume #video #videoviral #videoviraltiktok #viral #viralvideo #viralvideos #viralvideotiktok #trends #tiktok #trend #tendenciastiktok #moments #time #video #news #newscolombia #ultimahora #ultimahoracolombia #ultimahoracol #colombia #controversy #nation #pais #nationals ♬ original sound – Last Hour Col
Ximena González was responsible for showing the anecdote of how her sister got a mini-package when she bought a dress, which she bought online for her fifteenth birthday, and ended up disappointed not only because of the size of the package, but also because of the appearance of the garment, which she described as a medieval dress
By showing her disappointment in the garment, we later learned that she bought a new dress online again, which she wore for the event on the occasion of her birthday.
All this anecdote became an interesting case of how the consumer trusts in e-commerce situations such as a dress for a ceremony.
Undoubtedly, this commercial space has given way to activities that help us understand the potential
The bad experience narrated by the young woman revealed a very important point and it is the importance of the Internet to develop commercial strategies that are transcendent.
This has obviously given rise to an interesting phenomenon and it is the shopping experience and the evolution that has forced some brands, so that new experiences not only reach the consumer, experiencing the delivery of a 15-year-old dress in a minipackage, has also led brands like Zara to implement strict return rules.
All this was triggered by the health contingency, in which sales through electronic commerce became the only means of sale that Zara and a significant number of brands joined.
In the case of Zara, the delivery of products became a very important channel for marketing its inventory, which is why criticism immediately began due to the evident exposure to COVID-19 that it caused and, as this story, the anecdotes that were spread were diverse. they began to count as the high return of garment returns, which became a policy imposed by the store on its consumers.
E-commerce is an interesting sales space with surprising formulas, both for the innovation with which they sell following rules, such as those imposed by Zara on their shipments, and with experiences such as a mini-package that includes a 15-year-old dress.
