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Communication through social networks has led brands to rethink their communication strategy in these media.
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As Starbucks dominating the segment of social networks, Netflix has done the same with its strategy of community manager.
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Converting drinks into value products has made Starbucks an indispensable player with this en social media marketing.
a barista from Starbucks decided to prepare a drink inspired by Shrek and the creative genius caught the attention of social networks where Netflix He also participated with a comment through his community manager, introducing Starbucks to the consumer market. streaming with a simple comment.
a good comment
Starbucks entered the streaming and everything is due to a good comment from community manager of Netflixwhen a frappuccino alluding to Shrek It went viral on social media.
@regsangf Shrek Frappuccino ??? #starbucks #starbuckslovers #frappetiktok #latam #fyp #menusecretostarbucks #hackdestarbucks ♬ Bad Reputation – Joan Jett
The viral frappuccinos of Starbucks They have established themselves as a product with great influence within social networks, because they are drinkable versions of characters or concepts that, in the case of Shrek, show what is important to the consumer.
This proved it Enya M Reg (@regsangf, TikTok) who has close to a million views on the video where he mixes coconut flavor flavor and matcha, among other ingredients.
After posting the video, Netflix Latin America made an unexpected post, where he shared that he exchanged the popcorn for the drink to see Shreka fact that stands out because it was recently announced that a new installment of Shrek would be made again, with which the offer on the market will undoubtedly be revived
The strategy in which Starbucks She ended up involved in streaming because of the comment made to her by the Netflix community manager as a consequence of the importance of social networks for brands and how these social media marketing channels have established a key benchmark for consumers.
Invariably, very important exercises have been established in the way in which brands are communicating with the consumer in the midst of interaction motivated by social networks, and that is that increasingly important activities have been established before the consumer, whose activity within networks for a mobile or through a computer has been increasingly promoted.
If we look at a second case of how brands are promoted through social networks, a great example was shown by the clothing store Vocamx, when it ended up being exhibited due to a complaint from a consumer who tried to buy in the store, but ended up being attacked by the community managerwho despaired at the person’s insistence on having details that he would buy the garment in the correct size and avoid returns.
With both cases of referents, it is important to identify that in the social network market, permanent attention to trends or seasonality becomes strategic in order to take advantage of the operation of an account within these platforms.
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