The AI doll M3gan is slaughtering the competition in its genre right now. After only two weeks in cinemas, it has already taken in close to 950 million Swedish kronor, and with a budget of a modest 150 million, that is of course an excellent figure.
The film has now had its cinema premiere in thirty different countries and it is doing brilliantly in all markets, according to Collider. In England and Ireland it is now the most successful horror film since the pandemic. The same in Hong Kong and Thailand and in Mexico, Spain and Italy it has already overtaken both Scream and Halloween Ends.
A big reason why the M3gan is doing so well is the massive marketing that has been going on for a long time and on basically every social platform worth the name, but also on talk shows and at sporting events, where for a period of time Americans could barely turn on the TV without to be greeted by a dancing killer doll.
