The launch of the new soundtrack by the Argentine producer, Bizarrap, and the singer from Barranquilla, Shakira, does not stop generating reactions through social networks from all over the world.
24 hours before and as it was coming, the song was going to contain an indirect letter against his ex-partner, the Spanish soccer player, Gerard Piqué. “I was too big for you and that’s why you’re with someone else just like you. I already understood that it’s not my fault that they criticize you, I only make music, sorry that I splashed you”.
But his new girlfriend, 22-year-old Clara Chía, was not far behind either and the artist “dedicated” certain fragments to her. “He has the name of a good person, clearly not what he sounds like: He has the name of a good person, clearly he is the same as you.
For three minutes and 33 seconds, Shakira used rhymes and brand references to compare the player’s decision to choose a new partner. That is when the watch company Casio and Rolex came into play. “You traded a Ferrari for a Twingo, you traded a Rolex for a Casio.”
Stanza that did not go unnoticed on Twitter and hundreds of people have joined create memes and wonder: “What is the fault of the Casios?”.
The company defended itself and “threw” Shakira
Although on Twitter several people have created false accounts in the name of the Casio company, to publish messages with a humorous tinge -such as “we may not be a Rolex, but at least they haven’t left us for Clara Chia”– on Instagram, the page for selling watches in Colombia started a campaign to ask his followers to share a photo with the product.
“Share us a photo with your CASIO G-SHOCK using #CLARAmenteTeamCASIO and let us show that CASIO is the best ally. Proudly Colombians ??!”.
This, with the aim that the brand is not devalued before the boom of the song. “Proud of the quality of you ? “I don’t know, but please raise the CM’s salary! ?❤️?”. “Casio forever ???”, were some of the user comments.
