Luis Guillermo Camacho, content and programming manager for Latina, stated that it is a channel with values and they do not gossip or destroy families. In addition, this year it will premiere new programs such as a comedy space with street comedians.
“The channel has a new grid that is becoming more solid because a new talent program is coming up that we are going to announce this weekend and it is called ‘Duelo de campeones’. A talk show is also coming, a cooking reality that is not a different proposal, very funny and humor returns to Latina on Saturdays with a proposal of traveling comedians. The return to the national production of novels is also coming, ”he said.
No, we have to define it between this and next week. It is a proposal from the same creators of ‘case closed’. They are coming to Peru next week, all the evaluation of the project has been done, they are working on the scenery, they just need to define the drivers.
I feel so. It’s like I was saying to someone recently, the audience doesn’t accept repetitions from Latina, they have the feeling that Latina is a progressive channel. When we put repetitions it does not work, on other channels it does. What we do know is that when we post original things, people see them, some see them a lot, others see them little, but they do. So, they say that Latina is a channel that brings proposals and those proposals are not repeated forever, in fact, many of the talents that are in other channels were born here because this is the channel that proposes.
In never losing their values, this is a clean channel, they don’t want to hurt anyone. It is a channel that does not want to destroy families, where it is not criticized if you have more or less weight, if you put something else on your cheek, not that. Here we have clean, healthy television, we make positive entertainment.
The show program can exist, but it depends on how you approach it. We give it an informative approach like other countries do. Here for some reason they like morbidity more than information and we are not going to be morbid.
I’m not talking about Magaly, I’m talking about how this channel doesn’t do that.
I don’t care what the lady says. We broadcast a World Cup and it was hugely successful, we had impressive ratings. We do not move by what a television host says, we move with what the audience requests. We work in this channel to make a value proposition, not for rating, if that were the case, we would have to turn off and leave because the rating sometimes does not accompany us.
Our business is not to fill ourselves with ratings, but to be able to sell it. Our programs are sold because they are clean, what exists is a logic from many years ago that if it does not have a rating it is a bad program, who said that?
There are producers who only think about that (rating)… we work without that pressure for the rating, in this channel nobody cares about the rating.
Yes, there are 8 documentaries. We have already released 4 episodes and we have done very well in tune, we go out every Sunday at 2 in the afternoon.
