Margarine Many hit hard this month of Ramadan with a digital campaign entitled: « Cookery and authenticity » . A campaign that highlights the culinary regions of Algeria.
On the occasion of the holy month of Ramadan, Margarine Many launched a digital campaign called « Cookery and authenticity » aiming to honor the Algerian culinary heritage, through an interregional challenge that highlighted the different regions of the country as well as their culinary specialties.
Passed down from generation to generation, Algerian cuisine is a mixture of flavors and culinary techniques. Reflecting the history and culture of our dear country.
To highlight this richness and perpetuate the Algerian culinary heritage, Margarine Many launched a digital campaign called « Cookery and authenticity » during this month of Ramadan where the idea is to celebrate this culinary legacy by carrying out a challenge with the participation of culinary influencers representing the different regions of the country.
Margarine Many cooking challenges: what is it?
Eight culinary influencers representing different regions of Algeria were invited to participate in the challenge proposed by Margarine Many. Each week, two influencers were challenged to make a cake from the assigned region and to transport us into the universe of their assigned region, while telling us the story of one of the mythical cakes of this region.
Thus, as part of this campaign, Margarine Many has carefully selected culinary influencers. Each of these participants in the challenge put their talent and creativity to work to showcase the culinary richness of their region. This unique collaboration initiated by Margarine Many has brought together talented and passionate cooks, ready to honor the Algerian culinary heritage.
Margarine Many sheds light on several Algerian culinary specialties
The cakes honored were many and varied, reflecting the culinary richness of Algeria. From the Mediterranean coast to the interior, a unique story has accompanied each cake presented, explaining the origin and the traditions that surround its preparation.
Margarine Many has been able to discover the stories of the emblematic, sometimes unknown cakes of Algeria, such as the Griwesh of Oran, the Ghribia of Constantine, the Takdourt of Ghardaia or the famous Tboussou the Tmessou of Algeria and the Croquet of Batna… They have thus offered a unique culinary experience, rich in flavors and traditions, bringing out all the culinary richness of the country.
Margarine Many launches a video section dedicated to Algerian culinary culture
Moreover, to complete the series of culinary challenges organized by Margarine Many during the month of Ramadan, the section « my sweetness » enriches the culinary experience offered by the brand by highlighting the history and origin of other traditional Algerian cakes such as the famous Makrout or the tasty Baklawa.
Margarine Many launches culinary challenges and competitions for lovers of traditional Algerian cakes
In addition to these challenges, Margarine Many also launched four (4) parallel competitions which allowed the brand community to participate by making cakes inspired by the regions proposed by the influencers. These competitions were very popular with lovers of traditional Algerian cakes and generated a lot of enthusiasm on social networks.
So, Margarine Many’s digital campaign aroused the enthusiasm of many Internet users who praised the originality of the brand as well as its commitment to highlighting the richness and diversity of the Algerian culinary heritage.
In short, Margarine Many has succeeded in capturing the attention of consumers by celebrating the culinary and cultural richness of Algeria through its culinary marketing campaign.
The brand has distinguished itself from the competition by inviting talented and passionate culinary influencers, thus highlighting the legendary cakes of each region.
This original and committed initiative has enabled Margarine Many to position itself as a brand that values the country’s authenticity and culinary diversity, thus offering a unique experience to its consumers.
