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In the future, AI is expected to be everywhere.
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In a few hours, AI allows companies to process thousands of pieces of data.
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This technology is forecast to generate $407 billion in 2027.
A year where many changes are expected in the various industries and where the protagonists of the sectors of the marketing and consumption, are marked by the irruption of technology. Given this, a report presented by the LLYC Consumer Engagement and Deep Digital Business teams highlights that these sectors will be marked by Artificial Intelligence (AI).
So far in 2023, the use and mention of Artificial Intelligence has become very present. In this sense, in industries such as marketingthis type of technology is presented as a protagonist in the relationship between brands and consumers.
In statements by Kevin Scott, Microsoft’s CTO, 2023 appears to be a promising year for the AI community, “where these advances show up as the tip of the iceberg of what these technologies could achieve.”
Let’s remember that it covers a market that, according to a study by Precedence Research, artificial intelligence has a market value of 300 billion US dollars. Likewise, a report on the artificial intelligence market by the consultant MarketsandMarkets confirms the potential of this for organizations around the world, which are betting on intelligent processes to gain competitiveness.
So this second source, forecast that this technology generates 407 billion dollars in 2027, compared to 86 thousand 900 million in 2002. Therefore, its compound annual growth rate will be 36.2 percent.
Marketing and consumption this 2023
Although many still don’t think about it, this technology that combines algorithms to solve problems until now only within the reach of the human being, It will be very present in consumers and companies this year.
A report made by the teams of LLYC’s Consumer Engagement and Deep Digital Business present the trends that, driven by the explosion of Artificial Intelligence in these sectors this 2023.
In this context, the research that used its own trend anticipation methodology, Trend Spotting, revealed that the first trend is the content revolution with Generative AI. By this, he means that through Artificial Intelligence, both companies and professionals will be able to automate tasks and enter into creative processes, generating personalized developments and original content for their brands, quickly, credibly, and with considerable savings in time and money.”
“When the macroeconomic perspectives are adverse, companies tend to reduce their investments in marketing and communication. However, everything indicates that the solution is the reverse. We are living through an explosion of technology applied to consumption. In this scenario, it seems key to us to analyze how the intersections between the exponential development of technologies and their popularization determine what to pay attention to in order to optimize investment and continue adding value to both companies and consumers”, mentions David González Natal in the research , Partner and CEO of the Northern Region of LLYC.
Currently, companies are using Artificial Intelligence to develop new products, since it allows them to detect what the market demands in advance, much faster and more agile than in the past.
Specialists highlight that the development of market studies has gone from 1 to 4, unlike previous methodologies, whose results took several weeks or even months to obtain, since in a few hours, AI allows companies to process thousands of data.
All this is thanks to another trend that will be present this year in companies, such as that it will no longer be led by Big Data, and now there will be Huge Data, which refers to the growth of data, it is exponential. “They are and will be the main asset of organizations as the center of digital transformation. However, they are only as good as the questions you ask them. If we do it from a consistent business perspective and with reliable sources of information, we will have a great competitive advantage in the sector”.
In conclusion, in the coming months it can be seen that some market trends could be the origin of new, more efficient launches taking advantage of the virtues of Artificial Intelligence.
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