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In 2022, McDonald’s was the fast food restaurant chain with the highest brand value in the world.
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In 2018, almost 80,000 Artificial Intelligence patents were filed, with Microsoft being the company with the most patents until 2019.
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Chinese companies Tencent and Baidu became the largest patent holders in machine learning and Artificial Intelligence in 2021.
As a response to the great boom that the use of Artificial Intelligence is generating, McDonald’s, one of the most iconic fast food brands, has decided not to be left behind and to start working on a project aimed at its clientele.
What hasn’t been said lately about artificial intelligence? It is, par excellence, the topic that is talked about everywhere; on all platforms and all possible media, even though, really, it’s nothing new, but let’s go in parts.
In many ways, the pandemic will always be remembered as a turning point or launching point for technology to reach the levels it has today, and artificial intelligence is one of the most advanced technological developments that, in recent months, has been gaining popularity.
To mention an example, during 2018, almost 80 thousand Artificial Intelligence patents were filed, Microsoft being the company with the most patents until 2019, this, according to data from the platform iplytics.
Today, with the advancement of such technology, the context has changed significantly, as Chinese companies have rapidly increased patent applications for artificial intelligence products in the past two years.
The likes of Tencent and Baidu became the largest patent holders in machine learning and AI in 2021, each with more than 9,000 active patent families, according to data from the LexisNexis PatentSight directory.
That being said, it is clear that today, with the rise of platforms like Chat GPT, industries of all kinds have begun to experiment with their own releases.
McDonald’s joins Artificial Intelligence and this is its strategy
For some time now, the brand with the big “M” had begun to develop important technological ideas, where experience phygitalto mention an example, was presented as one of its greatest innovations for the arrival of new consumers.
Now, through the use of Artificial Intelligence, McDonald’s has a new project ready with which it tests a new shopping experience.
Through TikTok, a restaurant in Fort Worth, Texas has been made known, which translates as the first McDonald’s served by robots, where the consumer assures that “The way we eat at McDonald’s can change forever.”
@foodiemunster @McDonald’s has a new test concept
Although it is true that this is an innovative strategy and that it corresponds to what the market dictates, the reality is that, in addition to the use of said technology, the restaurant is not totally “automated”, but uses equipment similar to that of a traditional store
In the end, what remains on the table is that technology is radically changing the most essential habits of brands and consumers, which is why shopping experiences for the future could carry innovations that, however, could be detrimental to a large number of workers.
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