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The action is similar to what Cindy Crawford did reviving a campaign with Pepsi.
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The nostalgia factor in marketing that lands on brands helps them communicate better.
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Mcdonald’s It is one of the most valuable brands in the world. fast foodaccording to an estimate projected by Statesman.
McDonald’s revive old character: Hamburglarwhom we will see in various pieces of the campaign to inform about the improvements that it will make in its star dishes.
This action highlights the importance of branding and achieve sales steps with the help of suitable brand mascots or celebrities, which will help communicate the image of a company, as demonstrated by a estimated of Best Global Brandswhich was dedicated to measuring brands from the increase in their value.
Tesla was identified with a growth of 32 percent, while Microsoft achieved a growth of 32 percent. Lego it did so with a 30 percent appreciation in its brand value.
hamburglar returns
the hamburgers of McDonald’s will be improved and as part of the commitment to communication, to publicize the changes that its mythical sandwiches will have, the brand will use Hamburglar.
Among the changes that hamburgers will have McDonald’s the manna has improved its softness, the cheese will melt and the breads will warm together with onions.
As part of the first video that the hamburger chain revives Hamburgarthe material (Casing the Joint I McDonald’s; YouTube) already has more than 600,000 reproductions.
“We found that small changes, like adjusting our process for hotter, meltier cheese and adjusting the grill settings for better browning, make a big difference in making our burgers tastier than ever,” explained the Chef Chad Schafer, Senior Director of Culinary Innovationin McDonald’s USA.
Nostalgia with advertising elements has allowed us to see incidents that take consumers by surprise, such as the occasion on which Cindy Crawford recreated a famous ad he did for Pepsi in 1992.
In that year’s campaign, the model wore very little clothing, while enjoying a drink in a remote service station where there was a vending machine for the brand’s canned soda.
To relive the moment, the model now appeared before the photographer Davi Yarrowwhere the model sought to make the activation an opportunity to raise funds in the American Family Children’s Hospital not Madison, Wisconsin.
The nostalgic action in which important moments in advertising and marketing for brands are recreated, such as this scene in which Cindy Crawford drink soda from a can again Pepsi as it did in 1992 is an antecedent of how important the market is today, when it leverages these actions that manage to be transcendent to the consumer.
Both cases show that creativity has leveraged consumer nostalgia so much that any related action ends up being an example of how to revive business communication and achieve positive results with it.
These actions with which nostalgia ends up conquering the consumer show how important it is to have strategic resources today, through which toral measures have been undertaken in the market.
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